{"id":67,"date":"2023-08-01T11:40:42","date_gmt":"2023-08-01T10:40:42","guid":{"rendered":"https:\/\/www.20i.com\/ai-survey\/cloud-solutions\/"},"modified":"2025-10-22T10:46:44","modified_gmt":"2025-10-22T09:46:44","slug":"20i-ai-survey","status":"publish","type":"page","link":"https:\/\/www.20i.com\/ai-survey\/","title":{"rendered":"20i AI Survey"},"content":{"rendered":"\t\t
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AI Survey <\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Impact of AI on the web industry<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We surveyed 500+ web designers, developers, marketers and copywriters to get their views on artificial intelligence and its impact on the industry.<\/p>

Here’s that they said…<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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0<\/h1>

Support AI regulation<\/H5> <\/div> \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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0<\/h1>

Feel AI has improved content quality<\/p> <\/div> \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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0<\/h1>

Are impressed by AI tools<\/p> <\/div> \t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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How often is AI used by web professionals?<\/b><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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AI has become a massive part of day-to-day work in the web industry, with 79% of those surveyed using an AI tool at least once per week.<\/b><\/p>

The 11% who never use AI<\/b> might represent sectors or individuals where AI hasn’t yet proven its value, or where traditional methods are still preferred.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Industry Reactions<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"I'm not surprised that such a high number of people are using AI as part of their weekly work. As a writer, ChatGPT in particular has been really useful when I have writers block.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tRae Morey<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPublisher @ The Repository<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Which jobs use AI the most? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Use of AI tools is high<\/strong> across the board, however there is a clear gap between job roles.<\/span>\u00a0<\/span><\/p>

Web designers and developers lead with over 48% using AI daily, reflecting its essential role in automating repetitive tasks<\/strong>. Conversely, copywriters show the lowest daily usage at 21%, with another 21% never using AI, highlighting a stronger reliance on human creativity<\/strong>.<\/span>\u00a0<\/span><\/p>

Digital marketers fall in between, with a notable 15% never using AI, suggesting some skepticism or lesser dependence on AI<\/strong> for tasks that might still require human intuition and strategic insight.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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What are AI tools used for?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Unsurprisingly, ideation is a common AI use case<\/strong> across all roles.\u00a0<\/span>\u00a0<\/span><\/p>

However, each profession leverages AI to accelerate time-consuming tasks<\/strong> unique to their work: designers focus on design automation, developers on code generation, and marketers and copywriters on crafting and publishing online content.\u00a0 This highlights AI\u2019s role in enhancing efficiency<\/strong> within the specialised tasks of each job.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"Using<\/figure><\/div>
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Satisfaction with AI tools<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"Satisfaction\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"\"<\/h2>

The overall\u00a0<\/span>satisfaction with AI among the respondents is overwhelmingly positive, with 92% expressing some level of being impressed.\u00a0<\/span>\u00a0<\/span><\/p>

Of those 92%, 44% are “extremely impressed” which suggests that AI is not only meeting but often exceeding expectations, likely due to its ability to significantly enhance productivity and creativity across various tasks.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Industry reactions<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"With customers to please and deadlines to meet, the pressures on web companies can be significant. The fact that these satisfaction levels are so high shows that AI is clearly empowering people to innovate and deliver results.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\"\"<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tLloyd Cobb<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tDirector @ 20i<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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AI satisfaction by job role<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Web<\/figure><\/div>
\"AI<\/figure><\/div>
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Overall sentiment is high across the board; however, web designers are by far the most positive, with near unanimous satisfaction<\/span>\u00a0<\/span><\/p>

The fact that so few answered \u201cunimpressed\u201d perhaps shows that AI is still quite novel, and users are regularly discovering new uses which continue to excite them.<\/span>\u00a0<\/span><\/p>

Copywriters are against lowest on the scale, suggesting that the human touch and insight required to create compelling content still isn\u2019t quite there with AI tools.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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How has AI impacted content quality?<\/strong><\/h2>

The belief that AI improves content quality<\/span><\/strong>, held by 75%<\/span><\/strong> of respondents, suggests that many see AI as a valuable tool for refining and optimising their work, possibly by enhancing consistency, reducing errors, and speeding up the creative process.\u00a0<\/span>\u00a0<\/span><\/p>

The 13%<\/span><\/strong> who feel that AI decreases quality<\/span><\/strong> might be concerned about the potential loss of originality or the subtle nuances that human creativity brings to content.<\/span><\/p>

12%<\/span><\/strong> thought AI had no impact on quality<\/strong>.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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AI impact on content quality by job role<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Web designers and developers being more impressed by content quality indicates that AI is particularly effective in technical and design-oriented tasks, likely enhancing precision and efficiency<\/strong>.\u00a0<\/p>

Digital marketers also largely see AI as a quality booster, though with slightly more mixed feelings, perhaps reflecting the varied nature of marketing tasks.\u00a0<\/span><\/p>

Copywriters, again, show the most skepticism, suggesting further that AI may struggle to fully replicate the creative and nuanced aspects of writing, leading to concerns about originality and depth in content creation.\u00a0<\/strong><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\"The designers who are embracing AI are truly leading the way and discovering the benefits of improved efficiencies. To begin with like many designers I was sceptical, however after using it in my day to day it's become an essential tool to speed up workflows. For example using Figma AI to summarise workshops and customer insight notes to using generative text AI tools to create compelling copy for prototypes. Using generative AI in photoshop to remove and replace backgrounds at speed and scale has been a game changer.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\"Emily<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tEmily Hilditch<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tHead of UX Design @ Frasers Group<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Concerns on the impact of AI<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"56%<\/figure><\/div>
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Whilst AI usage amongst respondents is very high, the vast majority also see potential risks in AI’s growing influence<\/strong>.<\/p>

The equal 56% who worry about over-reliance on AI and ethical misuse reflect fears that AI could undermine human skills and be used irresponsibly<\/strong>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Industry reactions<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"Over-reliance is certainly an issue that I'm increasingly coming across. I see it often on Linkedin with comments being left on posts, where the commenter is using an AI extensions to write their response to posts. While this may stimulate a response from the poster, it is not adding any value to the conversation or making your comment memorable. It's fine to use these tools to assist with your writing, but don't let it take over the thinking part as this approach isn't a productive one.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\"SEO<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tBrodie Clark<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFounder @ Brodie Clark Consulting<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Should AI be regulated?<\/strong><\/h2>

The overwhelming 84% support for government regulation of AI tools shows that, despite significant uptake, professionals are acutely aware of the risks that come with AI<\/strong>.<\/span>\u00a0<\/span><\/p>

The potential for ethical misuse in an unchecked industry is a significant and time<\/span>–<\/span> sensitive issue.<\/span>\u00a0<\/span><\/p>

The 10% who oppose regulation may believe that innovation could be stifled by government oversight<\/strong>.<\/span>\u00a0<\/span><\/p>

Support for regulation was high across the board, ranging from 83% for web designers, up to 88% support from copywriters<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Industry reactions<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"AI tools should be government regulated to ensure ethical usage, protect user privacy, address biases, and promote accountability from AI applications.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\"Abinav<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tAbhinav Girdhar<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFounder @ Appy Pie<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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How will AI impact the job market?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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This question split opinion amongst respondents more so than any other \u2013 with a small majority feeling that AI will negatively effect the job market.<\/span>\u00a0<\/span><\/p>

Interestingly, those who self-identified as a \u201cBusiness Owner\/Employer\u201d were least concerned, with 46% believing AI will create jobs, and 18% feeling there will be no impact.<\/span>\u00a0<\/span><\/p>

In contrast, those who were employees or freelancers both had a majority leaning toward job losses.<\/span>\u00a0<\/span><\/p>

The debate over automation replacing human’s vs creating new opportunities is one which will likely continue for years to come.<\/i>\u00a0<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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AI impact on different job roles<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"ai\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"ai\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"ai<\/figure><\/div>
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<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"AI\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"Key\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The varying perspectives on AI’s impact on jobs across different roles reveal how professionals perceive AI’s potential in their fields.\u00a0<\/span>\u00a0<\/span><\/p>

Web designers are again the most optimistic, likely viewing AI as a tool which enhances creativity and innovation rather than making humans redundant. Web developers are more divided, reflecting the dual nature of AI in automating coding tasks while also creating opportunities in new tech areas.<\/span>\u00a0<\/span><\/p>

Digital marketers and copywriters again show more apprehension, fearing that AI may take away jobs. This anxiety could stem from the increasing use of AI in automating content creation and marketing strategies, which might reduce the need for human input in these roles.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Industry reactions<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"As a professional association devoted to supporting copywriters, we've seen a great deal of concern from our members about the rise of generative AI tools. We're already hearing of clients prioritising cost over quality and relying on AI to generate copy for content marketing. Brands with limited budgets may be satisfied with AI content, but those words are unlikely to make an impact with customers or win awards. Human copywriters continued to be in demand because AI can't replace human creativity, insight, or personality.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\"Leif<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tLeif Kendall<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tDirector @ Pro Copywriters<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Closing thoughts<\/strong><\/h2>

The results of our survey reveal a clear embrace of AI tools among professionals, with impressive results and versatility driving adoption.\u00a0\u00a0<\/strong><\/p>

However, it is hard to ignore the potential problems that rapid roll out of these new technologies can bring. Ethical implications, overreliance risks, and job security concerns are understandable anxieties. The very close split between those who feel AI will take away human jobs, and those who believe it will create jobs, also highlights the split of opinions on what the future holds \u2013 and will likely fuel debates for years to come.<\/span>\u00a0<\/span><\/p>

Overall, these findings underscore the need for a balanced approach. While harnessing AI’s potential to boost efficiency and creativity is essential, establishing safeguards to avoid malicious use is equally crucial. The majority who call for US governmental regulation of AI is likely to only grow larger as adoption rates increase<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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ABOUT US<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\n\t\t\t\t\n\t\t\t\t\tFind out more\t\t\t\t<\/span>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

AI Survey The Impact of AI on the web industry We surveyed 500+ web designers, developers, marketers and copywriters to get their […]<\/p>\n","protected":false},"author":1,"featured_media":1283,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-67","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nAI Survey Results - Who Uses AI? | 20i<\/title>\n<meta name=\"description\" content=\"20i AI survey, Find out which job roles use AI the most, what AI tools are used for, and whether AI should be government regulated.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.20i.com\/ai-survey\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 20i AI Survey Results\" \/>\n<meta property=\"og:description\" content=\"Find out which jobs roles use AI the most, what AI tools are used for, and opinions on whether AI will take or create jobs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.20i.com\/ai-survey\/\" \/>\n<meta property=\"og:site_name\" content=\"20i AI Survey\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hostedby20i\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-22T09:46:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.20i.com\/ai-survey\/wp-content\/uploads\/2024\/11\/OG-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1313\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"The 20i AI Survey Results\" \/>\n<meta name=\"twitter:description\" content=\"Find out which jobs roles use AI the most, what AI tools are used for, and opinions on whether AI will take or create jobs.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.20i.com\/ai-survey\/wp-content\/uploads\/2024\/11\/OG-image.png\" \/>\n<meta name=\"twitter:site\" content=\"@hostedby20i\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"29 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.20i.com\/ai-survey\/\",\"url\":\"https:\/\/www.20i.com\/ai-survey\/\",\"name\":\"AI Survey Results - Who Uses AI? 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