{"id":11868,"date":"2024-01-11T09:44:12","date_gmt":"2024-01-11T09:44:12","guid":{"rendered":"https:\/\/www.20i.com\/blog\/?p=11868"},"modified":"2026-01-08T13:18:45","modified_gmt":"2026-01-08T13:18:45","slug":"write-engaging-copy","status":"publish","type":"post","link":"https:\/\/www.20i.com\/blog\/write-engaging-copy\/","title":{"rendered":"How to write copy that keeps your audience engaged"},"content":{"rendered":"\n

Writing compelling copy is an essential skill for capturing and maintaining the interest of your audience. <\/p>\n\n\n\n

Whether you’re crafting a blog post, a marketing email, or social media content, the way you present your message can make the difference between captivating your readers or losing them to the countless distractions online.<\/p>\n\n\n\n

Good copy aims to convey information clearly and consistently, and the idea you are communicating must take priority. <\/p>\n\n\n\n

Tips to craft a headline<\/h2>\n\n\n\n

Start with a clear directive. For instance, if your topic is \u201c10 AI Tools for Image Rendering\u201d, let that be your headline. Keep titles simple, direct, and truthful.<\/p>\n\n\n\n

A top tip is to employ active voice. This technique will energize your copy and engage your audience naturally because readers process information actively.<\/p>\n\n\n\n

If your idea calls for urgency, and direct response copywriting<\/a>, you can enhance your headlines with these tips from Glenn Fisher\u2019s copywriting tome, \u201cThe Art of the Click<\/a>\u201d.<\/p>\n\n\n\n

Disrupt:<\/strong> Add a phrase at the start of the headline to create urgency. \u201cRead this if you want to \u2026\u201d. This type of phrase speaks directly to the reader\u2019s motivation. Similar phrases are \u201cDon\u2019t risk waiting until \u2026\u201d or \u201cFour time-saving tools\u2026. \u201c.<\/p>\n\n\n\n

Intrigue:<\/strong> Create a possible solution and invite a \u2018click\u2019 response. \u201cRead this if you want to never need Adobe again\u201d. The reader immediately thinks there must be an alternative to Adobe and is intrigued to discover it. Similar titles are \u201cFour alternatives to GA4 that are better for user privacy\u201d or \u201cThe app you didn\u2019t know you needed: XXX\u201d.<\/p>\n\n\n\n

Engage:<\/strong> Check the headline and body copy logically guides your audience. Will they click on a link? Do you want them to go to your GA4 alternative tool? Is there an offer?<\/p>\n\n\n\n

For this reason, I would like to add a fourth rule.<\/p>\n\n\n\n

Measure:<\/strong> Track engagement: Identify user clicks and preferred actions on the page. Session duration hints at reader engagement, showcasing a genuine connection. Use relevant metrics to inspire future content. Analyse user journeys to understand conversion pathways.<\/p>\n\n\n\n

Structure your content for engagement<\/h2>\n\n\n\n

Create killer intros<\/h3>\n\n\n\n

Set the tone. If the start is dull, the reader will abandon the article. It simply won\u2019t matter that your fourth paragraph is stellar, your reader has gone elsewhere. So get to the point, but get creative too.<\/p>\n\n\n\n

Readability<\/h3>\n\n\n\n

The Flesch reading ease scale<\/a> is the global standard for copy readability. A score of 80 or above is better. <\/p>\n\n\n\n

With the free Yoast plugin<\/a> in WordPress, assess readability and relevance through a traffic light system that tracks keywords. A green light indicates content readiness.<\/p>\n\n\n\n

Format<\/h3>\n\n\n\n

Beyond grammar checks, consider these copy variation techniques.<\/p>\n\n\n\n