{"id":11934,"date":"2024-01-29T07:28:39","date_gmt":"2024-01-29T07:28:39","guid":{"rendered":"https:\/\/www.20i.com\/blog\/?p=11934"},"modified":"2026-01-08T11:40:24","modified_gmt":"2026-01-08T11:40:24","slug":"using-ai-for-copy","status":"publish","type":"post","link":"https:\/\/www.20i.com\/blog\/using-ai-for-copy\/","title":{"rendered":"Using AI for Copy: Pros, Cons, and Best Practices"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Which of these two introductions do you think was written by AI?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Intro 1<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The growing role of AI in copywriting and marketing brings exciting possibilities, but it also comes with a new set of challenges. How can you make AI work for you when copywriting is a creative skill?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we\u2019ll go into the pros, cons, and best practices that apply when using AI tools for copy and content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Intro 2<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the ever-evolving landscape of digital marketing and content creation, Artificial Intelligence (AI) has emerged as a groundbreaking tool, reshaping how we approach copywriting. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From small startups to large corporations, AI&#8217;s role in generating and optimizing text is a hot topic, stirring discussions about its potential and limitations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we delve deep into the world of AI-driven copywriting. We&#8217;ll explore the benefits it brings to the table, such as unprecedented efficiency and the ability to analyse vast amounts of data for targeted content. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But it&#8217;s not all smooth sailing. We&#8217;ll also address the challenges and drawbacks, like the risk of losing personal touch and potential ethical concerns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1<em>The answer is at the bottom of the page.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding AI capabilities in copywriting<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Using AI tools can be great time-savers, they can help with writer&#8217;s block and they can be super-useful when you&#8217;re facing a blank page. In fact in our <a href=\"https:\/\/www.20i.com\/ai-survey\/\">AI survey<\/a>, 78% of copywriters said they use some sort of AI tools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, they still aren&#8217;t currently at a level where you can be completely free of engaging with the creative side of writing &#8211; and still produce good quality, original work<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you&#8217;ve used AI to generate copy over a period of time you soon start to see it has a particular writing style, and repeatedly uses the same phrases and formatting across all the content it produces.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If we take a look at the introductory paragraphs at the start of this post, you&#8217;ll see terms like&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8230;ever-evolving landscape&#8230;<\/li>\n\n\n\n<li>In this post, we delve deep&#8230;<\/li>\n\n\n\n<li>We&#8217;ll also address the&#8230;<\/li>\n\n\n\n<li>We&#8217;ll explore the&#8230;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Anecdotally, I&#8217;d guesstimate that about 90% of all the copy I&#8217;ve ever asked chatGPT to produce uses those phrases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI copy also likes bullet points, with the opening words bold. e.g.<\/p>\n\n\n<div class=\"su-note\"  style=\"border-color:#c3c3c3;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#DDDDDD;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\">\n<ul>\n<li><strong>Fast loads times:<\/strong> Choosing a web host that can deliver fast load times for your website is vital.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">If we can spot it, Google certainly can. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google is clear <a href=\"https:\/\/developers.google.com\/search\/blog\/2023\/02\/google-search-and-ai-content\" target=\"_blank\" rel=\"noreferrer noopener\">it has no issue with AI generated copy<\/a> that delivers high quality content. However, it does take issue with low quality, spam content. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">One of the easiest ways to detect what it perceives to be spam content (rightly or wrongly) is through these patterns. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Using AI for short form and long form copy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There are two major kinds of writing you can use an AI tool for in marketing: copywriting and content writing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To write an article on a topic (known as long form content) versus short, snappy copywriting, a human writer would typically have these sets of skills:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Copywriter<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tone: <\/strong>Persuasive, and direct across short-form touchpoints and webpages<\/li>\n\n\n\n<li><strong>Purpose:<\/strong> To inspire sales and conversions. To make the reader take an action of commercial value.<\/li>\n\n\n\n<li><strong>Goal:<\/strong> Enhance bottom-of-the-funnel actions: Fill in a contact form, open an email, and click a buy link\/offer button.<\/li>\n\n\n\n<li><strong>Person specification:<\/strong> Hired for the dazzling expanse of their imagination and judged by the compactness of their solution.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Content writing<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tone: <\/strong>Informative and engaging, giving value to help the reader solve a problem.<\/li>\n\n\n\n<li><strong>Purpose:<\/strong> To build relationships and trust with the audience.<\/li>\n\n\n\n<li><strong>Goal:<\/strong> Enhance brand authority, social proof, and top-of-the-funnel activity such as likes and session lengths.<\/li>\n\n\n\n<li><strong>Person specification: <\/strong>Creates memorable long content. Able to hone emotions like curiosity, empathy, or inspiration, and make customer connections.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Keep these skills in mind when briefing an AI as a tool for both copywriting and content writing.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Will AI tools work on all forms of copy?&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The short answer is yes, but I\u2019m not sure if we\u2019re quite at the stage of development I\u2019d call Oracle-level wisdom. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The pros of using AI when planning copy, content and image generation are:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pros<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Speedy idea generation \u2013 AIs quickly think through concepts.<\/li>\n\n\n\n<li>Keeps a uniform tone and style \u2013 AIs adapt their output to your context.<\/li>\n\n\n\n<li>Potential to reduce staff costs \u2013 as ideation time is saved through AI-enabled processes.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">AIs haven\u2019t gained the ability to write brilliant copy \u2014 however, with your help, it does get pretty far. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Cons<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A lack of creativity and originality \u2014 AIs contain only what they have gathered or been allowed to gather by their developers.<\/li>\n\n\n\n<li>An AI lacks a full understanding of nuanced human emotions and contexts \u2014 there can be factual errors in output and a frustrating lack of accuracy in terms of tone &amp; style.&nbsp;<\/li>\n\n\n\n<li>An AI&#8217;s dependence on data can create mistakes in output \u2014 words are often repeated and the idea that digital content is valuable real-estate and every word counts hasn\u2019t sunk into their robotic minds \u2014 yet.<\/li>\n\n\n\n<li>Danger of being classed as low quality content by Google if published unedited.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Best practices for briefing AI as a writer or marketer<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To put it simply, asking an AI to write something is like imagining it&#8217;s a conversation you are having with your writer, designer, or SEO consultant. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to invest in AI copy tools, apply the following tips to save time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Provide the context<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Familiarising your AI with your brand before you begin writing will help you generate better short copy and longer content pieces across various channels and platforms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To help, it\u2019s good to bring some copy examples. Give the AI your style and tone of voice to guide output.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next, let\u2019s think about what would naturally help aid your success in using AI tools for writing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prepare to iterate<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Start by composing your own copy, and then utilize free AI tools like ChatGPT, Bard, or Bing to enhance your ideas, improving your writing flow and style. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Are you compiling social posts, hashtags, web banner copy, or video scripts? Consider taking it further with the free tools and the copy you&#8217;ve written.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To enhance and iterate write more requests. Write in question form; \u201c<em>Write four social posts based on the article we just created\u201d. \u201cNow create a 30-second introduction script to a podcast on this topic\u201d.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At this stage, you should have produced a tight brief and be ready to ask the AI to write copy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Play with design concepts<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As you continue, keep drawing the tool back to the core concepts as ideas shape up in your mind and you get more creative. \u201c<em>Can you recommend some images that might suit the social posts?<\/em>\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You\u2019ll need to have clear objectives and guidelines. A premium AI tool like <a href=\"https:\/\/seenapse.ai\/\">Seenapse.ai<\/a> is fun to try (for free). <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seenapse AI acts like your creative partner and asks you the questions it needs to generate a brief from scratch. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It then generates various creative key messages, and a visual direction, and suggests taglines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ask it to generate a feature image or more content threads. You can try other visual AI tools like DALL.E to create your images.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How does ChatGPT stack up?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here is an example using chatGPT 3.5,  where I ask for headline and article outline ideas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/tiqQXlsz7XaRJZTJvsWmtqlETa671F1Ldaa0BKNYfgVHNADn5qM3-ML0hEeZcQa9ByWdZ6aIKiLXS9p-HXd4xsSUGMkv4f9U_7r5MFwpJPjPiRIQXHP_-tOljJL7-O0XGRj9xEAT6StfplOqsm2h3pA\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">ChatGPT is excellent for helping you when the brain runs dry and with changing tone, rewriting, and sometimes sparking off a new idea. You simply provide as much contextual detail as you can.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next, to produce copywriting, I\u2019ll refine my request for articles, to ask ChatGPT to write a persuasive CTA for the above article:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/ngT_BtgWbu22zVhNrXt9oFnshWgxwvXbQD_-NsBtzr5LOFdYqqDI5QtLHLdt_3mxWzV_nVlNEn36CI2jVWLKPGT4mK5u3c12DNntMnTQ365Ti92x5piuqMeJ24nOFn-vot8WYzmoQs6KH9Hr7UuqQW8\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Not too bad! If you are just starting on your AI copywriting journey, the free version of ChatGPT can do a decent job of tailoring content and writing a CTA, which might allow you to combine the role of copywriter and content writer into one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to tailor content for different channels<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI-generated content, or generative AI, can adapt content and copy for various platforms (social media, websites, emails, etc.) and chatbots. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With free AI tools, you simply need to state which channel you want the copy for, the word count, context and other format factors. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, I could write: \u201c<em>Based on my Ask the Therapist\u201d article and topic 3, would you write a video script for a 30-second explainer about our supportive community<\/em>\u201d. Here\u2019s the result.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/jlm7X-3yk3j_QRp5QtIUhpuCIHcfkl33xp_vslm_6pRHQcn7c7gn3q3ZtDN1Davl-GLJuCZkf2LT11F_ImAXDCa_TdEpINGFxiT3vWeYjVhYmyL4VQkqCFO_2e3mT6TfkD73a1RiJiyVsRKuNWsUVFE\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It truly is astonishing to see ChatGPT attempt a sensible tagline, \u201c<em>Join our supportive community today. Together, we thrive.<\/em>\u201d <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019d have to adjust and edit this copy to align it more with the brand, but the bare bones of what I\u2019d need to produce as a copywriter are there, in seconds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the future of AI tools and copy?&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For those writing, managing, and updating their website, at present, you will find that writing is still something you\u2019ll often have to tweak as a human. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Current free AI tools easily go off track if you don\u2019t brief your requests concisely and provide detailed instructions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A free AI tool is handy for suggesting alternatives and igniting that creative spark that was missing. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Investing in AI copy has the potential to save you time and headcount in marketing roles.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Best AI tools for copywriting and content<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These tools for copywriting and content creation all have a free option you can test.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grammarly<\/a> &#8211; spelling, punctuation and grammar help. Simply add to your browser.<\/li>\n\n\n\n<li><a href=\"https:\/\/rytr.me\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rytr<\/a> &#8211; for emails and blogs.<\/li>\n\n\n\n<li><a href=\"https:\/\/anyword.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anyword<\/a> &#8211; content that is branded.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.wordtune.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wordtune<\/a> &#8211; internal teams and HR help with content.<\/li>\n\n\n\n<li><a href=\"https:\/\/simplified.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Simplified<\/a> &#8211; copy and image\/video editing.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.textmetrics.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Text Metrics<\/a> &#8211; SEO optimisation made easy.<\/li>\n\n\n\n<li><a href=\"https:\/\/prowritingaid.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prowritingaid<\/a> &#8211; grammar, writing style improver.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.writecream.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Writecream<\/a> &#8211; text, audio and image generator.<\/li>\n\n\n\n<li><a href=\"https:\/\/quillbot.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">QuillBot<\/a> &#8211; rewrite, paraphrase and repurpose content.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.deepl.com\/en\/translator\" target=\"_blank\" rel=\"noreferrer noopener\">DeepL<\/a> &#8211; translate into another language.<\/li>\n\n\n\n<li><a href=\"https:\/\/contentforge.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">ContentForge<\/a> &#8211; improve academic and technical content.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.hypotenuse.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hypotenuse AI<\/a> &#8211; brief and expand keywords for mathematics and engineering.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">SEO AI tools to try<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO AI tools that are worth exploring can generate SEO titles, and in terms of copywriting, suggest social posts, scripts, PPC ads, zippy headings, hashtag suggestions, and product copy\/captions. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These AI tools can also help you optimize content for search engines and differentiate and customise to re-sell\/upsell to different groups.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some SEO AI tools to try include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/diib.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Diib<\/a> &#8211; grow rankings.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.canirank.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CaniRank<\/a> &#8211; advanced keyword search.<\/li>\n\n\n\n<li><a href=\"https:\/\/keywordtool.io\/\">Keyw<\/a><a href=\"https:\/\/keywordtool.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">o<\/a><a href=\"https:\/\/keywordtool.io\/\">rdTool<\/a> &#8211; Google\u2019s AI tool.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.jasper.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jasper<\/a> &#8211; optimize web pages<\/li>\n\n\n\n<li><a href=\"https:\/\/seo.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO.ai<\/a> &#8211; generate long content SEO optimised.<\/li>\n\n\n\n<li><a href=\"https:\/\/surferseo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Surfer SEO<\/a> &#8211; research, audit, write SEO articles.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.scalenut.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Scalenut<\/a> &#8211; keywords, briefs, articles.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">On all forms of copy, it\u2019s best to think of an AI tool as helpful, and time-saving, but you will still need a human to edit and shape consistent integrated marketing campaign messages across your channels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final Thoughts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">From an operational perspective, there are some barriers to entry. To get the most out of AI tools for copywriting, a human operator with an education in writing and marketing is desirable.&nbsp; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If it\u2019s just you, and you want to cut down the time needed to write copy, you might find our article on <a href=\"https:\/\/www.20i.com\/blog\/write-engaging-copy\/\">How to write copy that keeps your audience engaged<\/a> a useful assist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is worth exploring some of the tools above, alongside educating yourself about the \u201cAI\u2013versity\u201d. Seeing the invention of many AI tools for copy reminds me of when people started using new tools for analytics. Those who adopted early became experts later on. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1<em>Which intro was written by AI? <strong>Intro 2<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Which of these two introductions do you think was written by AI? Intro 1 The growing role of&hellip;","protected":false},"author":35,"featured_media":11979,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[292,51],"tags":[],"class_list":["post-11934","post","type-post","status-publish","format-standard","has-post-thumbnail","category-seo-digital-strategy","category-technology","cs-entry"],"featured_image_src":"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/01\/Using-AI-for-copywriting.png","author_info":{"display_name":"Lisa McKnight","author_link":"https:\/\/www.20i.com\/blog\/author\/lisamcknight\/"},"_links":{"self":[{"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/posts\/11934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/comments?post=11934"}],"version-history":[{"count":19,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/posts\/11934\/revisions"}],"predecessor-version":[{"id":18182,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/posts\/11934\/revisions\/18182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/media\/11979"}],"wp:attachment":[{"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/media?parent=11934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/categories?post=11934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/tags?post=11934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}