{"id":13816,"date":"2024-08-13T07:56:40","date_gmt":"2024-08-13T06:56:40","guid":{"rendered":"https:\/\/www.20i.com\/blog\/?p=13816"},"modified":"2026-03-27T12:09:41","modified_gmt":"2026-03-27T12:09:41","slug":"customer-case-study-marketing-labs","status":"publish","type":"post","link":"https:\/\/www.20i.com\/blog\/customer-case-study-marketing-labs\/","title":{"rendered":"Customer Case Study: Marketing Labs"},"content":{"rendered":"\n

Founded in 2014 by Matt Janaway. Marketing Labs<\/a> is a performance-focused digital marketing agency, dedicated to building and delivering measurable growth.  <\/p>\n\n\n\n

Over the 10 years Marketing Labs has evolved significantly. What began as a business focused primarily on search marketing has expanded into a full-service digital marketing agency.  <\/p>\n\n\n\n

Today, Marketing Labs delivers a mix of services including SEO, Google Ads, paid social, and strategic consultancy. The channels are all designed to work together as part of a growth-focused marketing ecosystem, with the simple goal that each channel supports each other and contribute to clear commercial objectives. <\/p>\n\n\n\n

As the agency\u2019s service catalogue grew, so did its client base, which in term began putting pressure on its previous hosting providers. Matts clients’ websites started experiencing slower load times, occasionally downtime, and inconsistent performance.  <\/p>\n\n\n\n

Matt became increasingly concerned that this could cause unnecessary risk to his client relationships.  <\/p>\n\n\n\n

He knew that to continue growing, he would need a more reliable hosting option. After discovering 20i\u2019s Reseller Hosting,<\/a> Marketing Labs made the move and has never looked back. <\/p>\n\n\n\n

\"The
The Marketing Labs Team<\/figcaption><\/figure>\n\n\n\n
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The problem: Hosting problems damaging credibility <\/strong> <\/h2>\n\n\n\n

Many of the hosting providers Matt tried struggled to maintain performance under heavier workloads, which created problems when trying to manage multiple client websites.  <\/p>\n\n\n\n

As an agency built on client trust, Matt couldn’t afford hosting issues to jeopardise his client relationships.<\/p>\n\n\n\n

Matt described his breaking point as: <\/p>\n\n\n\n

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\u201cThose issues created a steady drain on time and resources, creating unnecessary risk to client relationships, even when problems were outside our direct control, we were still responsible for explaining delays, lost uptime, or poor performance.\u201d <\/em><\/p>\n<\/blockquote>\n\n\n\n

The main friction points included:<\/strong> <\/h3>\n\n\n\n