{"id":14124,"date":"2024-09-24T07:28:32","date_gmt":"2024-09-24T06:28:32","guid":{"rendered":"https:\/\/www.20i.com\/blog\/?p=14124"},"modified":"2026-02-20T08:22:50","modified_gmt":"2026-02-20T08:22:50","slug":"eeat-quick-wins-to-boost-seo","status":"publish","type":"post","link":"https:\/\/www.20i.com\/blog\/eeat-quick-wins-to-boost-seo\/","title":{"rendered":"EEAT Quick Wins to boost SEO\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you\u2019re looking to boost your website\u2019s visibility in search results, EEAT (Expertise, Authoritativeness, Trustworthiness) should be at the core of your SEO strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EEAT is an acronym created by Google, that stands for Experience, Expertise, Authoritativeness and Trustworthiness.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Though not classed as a ranking factor by Google, it is a component of <a href=\"https:\/\/services.google.com\/fh\/files\/misc\/hsw-sqrg.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Google\u2019s Search Quality Evaluator Guidelines<\/a>, helping to determine whether the search engine results are returning relevant and high-quality information.&nbsp;&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a10bc0dc5779&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a10bc0dc5779\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"236\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/Untitled-design.png\" alt=\"\" class=\"wp-image-14233\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/Untitled-design.png 800w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/Untitled-design-300x89.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/Untitled-design-768x227.png.webp 768w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/Untitled-design-370x109.png.webp 370w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/Untitled-design-270x80.png.webp 270w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/Untitled-design-570x168.png.webp 570w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/Untitled-design-740x218.png.webp 740w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/Untitled-design-150x44.png.webp 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Google, along with other major search engines, want to reduce low-quality content and disinformation being seen on their platforms.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, referring to the EEAT principles when building your website(s) can help guide your content to ensure it will meet Google\u2019s standards for relevance and quality.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this post, we\u2019ll dive into actionable steps you can take to improve your site\u2019s EEAT and, as a result, see your SEO performance rise. From refining your author profiles to optimizing your content\u2019s credibility, these strategies are designed to help you get ahead of the competition.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Core Elements of EEAT&nbsp;<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Experience&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Starting off with the first element of EEAT: Experience. For website owners, this is all about demonstrating genuine, first-hand experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This can range from an author personally testing a product they&#8217;re reviewing, dining at a restaurant they&#8217;re writing about, or purchasing from a store they\u2019re evaluating. Sharing real-life experiences adds authenticity that resonates with readers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As AI-generated content becomes more prevalent, showcasing human experiences is becoming even more critical. AI can\u2019t replicate genuine, lived experiences, making this a key factor that sets human-written content apart in an increasingly automated web.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class=\"su-note\"  style=\"border-color:#e5dba9;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff5c3;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"> How to demonstrate Experience on your website:&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Using your own first-hand photos and videos you have taken during an experience, rather than taking images from another&#8217;s site.&nbsp;<\/li>\n\n\n\n<li>Ensuring you\u2019re sharing <em>your <\/em>own thoughts, opinions and detailed accounts in reviews.&nbsp;<\/li>\n\n\n\n<li>Including case studies from real customers or clients.&nbsp;<\/div><\/div><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The example below from <a href=\"https:\/\/www.thefoodaholic.co.uk\" target=\"_blank\" rel=\"noreferrer noopener\">THE FOODAHOLIC<\/a>, a lifestyle blog dedicated to showing firsthand experiences of luxury food, hotels and destinations, highlights a great way of how to integrate your own experiences within your online publishing&#8217;s.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you read through the article, it&#8217;s clear to see the images are first-hand, from their own experience. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As well as mentioning some of their favorite things about their time there, demonstrating this is their own personal account from their own experience.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a10bc0dc79b1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a10bc0dc79b1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"420\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/the-foodaholic-blogger-example.png\" alt=\"\" class=\"wp-image-14234\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/the-foodaholic-blogger-example.png 800w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/the-foodaholic-blogger-example-300x158.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/the-foodaholic-blogger-example-768x403.png.webp 768w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/the-foodaholic-blogger-example-400x210.png.webp 400w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/the-foodaholic-blogger-example-150x79.png.webp 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">We love to showcase real success stories from our own customers, which is why we regularly contact customers for interviews to discuss with them their experience with us and how we may have helped their business grow and succeed.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a10bc0dc89fa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a10bc0dc89fa\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"420\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/Untitled-design-2-copy.png\" alt=\"\" class=\"wp-image-14235\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/Untitled-design-2-copy.png 800w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/Untitled-design-2-copy-300x158.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/Untitled-design-2-copy-768x403.png.webp 768w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/Untitled-design-2-copy-370x194.png.webp 370w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/Untitled-design-2-copy-270x142.png.webp 270w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/Untitled-design-2-copy-570x299.png.webp 570w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/Untitled-design-2-copy-740x389.png.webp 740w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/Untitled-design-2-copy-150x79.png.webp 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Expertise&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Expertise refers to the knowledge and skill of the content creator, whether gained through formal education, qualifications, or hands-on experience with the subject matter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google essentially asks, <em>\u2018Does this person have the expertise and qualifications to provide credible and reliable information?\u2019<\/em> This is particularly important for <a href=\"https:\/\/www.semrush.com\/blog\/ymyl\/\" target=\"_blank\" rel=\"noreferrer noopener\">YMYL<\/a> (Your Money, Your Life) topics, such as medicine or finance, which are subject to stricter scrutiny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, even for less critical subjects, it\u2019s still essential to demonstrate your expertise clearly. Staying on topic within your content is also crucial. If your site deviates too much, Google may judge your content as less relevant, which could impact your rankings. Read more about this <a href=\"https:\/\/ipullrank.com\/google-algo-leak\" target=\"_blank\" rel=\"noreferrer noopener\">here.<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class=\"su-note\"  style=\"border-color:#e5dba9;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff5c3;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"> How to demonstrate Expertise on your website: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Including an author biography. Share your qualifications, career information and background experience. Additionally, link to your LinkedIn account. &nbsp;<\/li>\n\n\n\n<li>Showcase awards you may have won.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Create a blog full of helpful content, and real-life \u2018how to do\u2019 examples, containing your expertise within.&nbsp;<\/li>\n\n\n\n<li>Showcase other industry involvement. Such as other publications you have been featured in, speaking at conferences, appearing on podcasts and more!&nbsp;<\/li>\n\n\n\n<li>Add <a href=\"https:\/\/developers.google.com\/search\/docs\/appearance\/structured-data\/article\" target=\"_blank\" rel=\"noreferrer noopener\">article schema<\/a> to your blog posts, which can help improve search engines understanding of who wrote an article, boosting credibility, and potentially increasing search visibility through rich snippets.&nbsp;<\/div><\/div><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Looking at the example below from <a href=\"https:\/\/www.moneysavingexpert.com\" target=\"_blank\" rel=\"noreferrer noopener\">Martin Lewis\u2019 website<\/a>, the UK\u2019s biggest consumer help-site in money saving tips, we see a biography discussing Martins depth of experience and qualifications, indicting clearly his experience in the subject matter.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a10bc0dca6ea&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a10bc0dca6ea\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"427\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/martin-lewis-biography-website.png\" alt=\"\" class=\"wp-image-14236\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/martin-lewis-biography-website.png 800w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/martin-lewis-biography-website-300x160.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/martin-lewis-biography-website-768x410.png.webp 768w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/martin-lewis-biography-website-400x214.png.webp 400w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/martin-lewis-biography-website-150x80.png.webp 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Below we\u2019ve screenshot <a href=\"https:\/\/www.20i.com\" target=\"_blank\" rel=\"noreferrer noopener\">our website homepage<\/a> to show how we showcase relevant awards we\u2019ve won, helping to demonstrate a clear level of expertise and skill in our field.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"417\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/20i-clear-level-of-expertise-and-skill-in-our-field.png\" alt=\"\" class=\"wp-image-14237\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/20i-clear-level-of-expertise-and-skill-in-our-field.png 800w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/20i-clear-level-of-expertise-and-skill-in-our-field-300x156.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/20i-clear-level-of-expertise-and-skill-in-our-field-768x400.png.webp 768w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/20i-clear-level-of-expertise-and-skill-in-our-field-400x209.png.webp 400w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/20i-clear-level-of-expertise-and-skill-in-our-field-150x78.png.webp 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Below shows an example from <a href=\"https:\/\/emmaduckworthbakes.com\" target=\"_blank\" rel=\"noreferrer noopener\">Emma Duckworth Bakes.<\/a> To demonstrate a level of expertise, Emma has showcased other publications she has recently been featured in on her homepage.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a10bc0dcd74f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a10bc0dcd74f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"369\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/emma-duckworth-bakes.png\" alt=\"\" class=\"wp-image-14238\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/emma-duckworth-bakes.png 800w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/emma-duckworth-bakes-300x138.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/emma-duckworth-bakes-768x354.png.webp 768w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/emma-duckworth-bakes-400x185.png.webp 400w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/emma-duckworth-bakes-150x69.png.webp 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The site also displays \u2018how-to guides\u2019 to other recipes&#8230;&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a10bc0dce81f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a10bc0dce81f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"485\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/emma-duckworth-bakes-how-to-guides.png\" alt=\"\" class=\"wp-image-14239\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/emma-duckworth-bakes-how-to-guides.png 800w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/emma-duckworth-bakes-how-to-guides-300x182.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/emma-duckworth-bakes-how-to-guides-768x466.png.webp 768w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/emma-duckworth-bakes-how-to-guides-200x120.png.webp 200w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/emma-duckworth-bakes-how-to-guides-400x243.png.webp 400w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/emma-duckworth-bakes-how-to-guides-150x91.png.webp 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Authoritativeness&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Authoritativeness reflects your reputation within your field and the degree to which your content is considered a trusted source of knowledge. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also about being recognized by others as an expert, which is often demonstrated through backlinks\u2014when respected third-party websites reference your content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The more high-quality, relevant backlinks you have, the more likely Google is to view your site as authoritative, which can positively influence your rankings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class=\"su-note\"  style=\"border-color:#e5dba9;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff5c3;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"> How to develop Authoritativeness on your website: &nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Building a strong content base, covering all areas of your topic.<\/li>\n\n\n\n<li>Citing from other relevant and authoritative, sites showing your information is backed up by credible sources.&nbsp;<\/li>\n\n\n\n<li>Partnering with notable names in your industry, through hosting them on podcasts or interviewing them for an article to gain insight.&nbsp;<\/div><\/div><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.mob.co.uk\" target=\"_blank\" rel=\"noreferrer noopener\">Mob<\/a>, the popular online site for food recipes, shares a dynamic mix of content within their articles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ranging from tips and kitchen hacks to \u2018green\u2019 articles that promote more sustainable cooking, as well as interviews with well-known guests.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a10bc0dcfed4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a10bc0dcfed4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"415\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/mob-online-food-recipes.png\" alt=\"\" class=\"wp-image-14240\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/mob-online-food-recipes.png 800w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/mob-online-food-recipes-300x156.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/mob-online-food-recipes-768x398.png.webp 768w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/mob-online-food-recipes-400x208.png.webp 400w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/mob-online-food-recipes-150x78.png.webp 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">To support their written content, <a href=\"https:\/\/www.webmd.com\" target=\"_blank\" rel=\"noreferrer noopener\">WebMD<\/a> frequently includes links to external, reputable sources on their news page, helping Google to see this as credible material.&nbsp;&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a10bc0dd0ebc&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a10bc0dd0ebc\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/webmd-external-links.png\" alt=\"\" class=\"wp-image-14241\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/webmd-external-links.png 800w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/webmd-external-links-300x157.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/webmd-external-links-768x401.png.webp 768w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/webmd-external-links-400x209.png.webp 400w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/webmd-external-links-150x78.png.webp 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Click the link <a href=\"https:\/\/www.semrush.com\/analytics\/backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> to see how well regarded your current backlinks are. The higher you rank out of 100, the better and stronger your backlink profile is.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.wired.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WIRED<\/a>, the popular tech magazine, published an article discussing the role of AI within the video game industry. I\u2019ve highlighted a key point where they interviewed Violet and expressed clearly her role and her qualifications in the field being discussed, showing a level of reliability.\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"357\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/wired-tech-magazine.png\" alt=\"\" class=\"wp-image-14242\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/wired-tech-magazine.png 800w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/wired-tech-magazine-300x134.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/wired-tech-magazine-768x343.png.webp 768w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/wired-tech-magazine-400x179.png.webp 400w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/wired-tech-magazine-150x67.png.webp 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trustworthiness&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Finally, at the center of the EATT framework is trustworthiness, with google citing this being the most important metric of them all.&nbsp;&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a10bc0dd2529&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a10bc0dd2529\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"512\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/eatt-framework-graphic.png\" alt=\"\" class=\"wp-image-14243\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/eatt-framework-graphic.png 800w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/eatt-framework-graphic-300x192.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/eatt-framework-graphic-768x492.png.webp 768w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/eatt-framework-graphic-400x256.png.webp 400w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/eatt-framework-graphic-150x96.png.webp 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">They explain, \u2018Trust is the most important member of the EEAT family because untrustworthy pages have low EEAT no matter how Experienced, Expert, or Authoritative they may seem.\u2019&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can increase your trustworthiness in the eyes of Google if they consider your site accurate, honest, safe and reliable.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><div class=\"su-note\"  style=\"border-color:#e5dba9;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"><div class=\"su-note-inner su-u-clearfix su-u-trim\" style=\"background-color:#fff5c3;border-color:#ffffff;color:#333333;border-radius:3px;-moz-border-radius:3px;-webkit-border-radius:3px;\"> How to develop Trust on your website:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensuring the information you&#8217;re pushing across is true and factually accurate.&nbsp;<\/li>\n\n\n\n<li>Making it easy for website visitors to contact you, ensuring your contact information is clear and accessible.&nbsp;<\/li>\n\n\n\n<li>Displaying or linking to customer reviews. It&#8217;s important to be honest and show both good and bad feedback as well as being responsive.&nbsp;<\/li>\n\n\n\n<li>Linking your socials. Showing you have an active fan or customer base that you regularly interact and engage with.&nbsp;<\/li>\n\n\n\n<li>Making sure any shipping and returns policies are easy to find and accurate.&nbsp;<\/li>\n\n\n\n<li>Ensuring your website&#8217;s security is strong and up to date. (Make sure your site uses SSL encryption or HTTPS).&nbsp;<\/div><\/div><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/bijouxdemimi.com\" target=\"_blank\" rel=\"noreferrer noopener\">Bijoux De Mimi<\/a>, a small jewellery brand, display \u2018Contact\u2019 within their homepage.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a10bc0dd3d8d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a10bc0dd3d8d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"304\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/bijoux-de-mimi-homepage.png\" alt=\"\" class=\"wp-image-14244\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/bijoux-de-mimi-homepage.png 800w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/bijoux-de-mimi-homepage-300x114.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/bijoux-de-mimi-homepage-768x292.png.webp 768w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/bijoux-de-mimi-homepage-400x152.png.webp 400w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/bijoux-de-mimi-homepage-150x57.png.webp 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Within 2 clicks, you\u2019re taken straight to a contact&#8217;s page covering everything from customer service, shipping &amp; returns information, PR, wholesale and careers.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a10bc0dd4d6d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a10bc0dd4d6d\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"421\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/bijoux-de-mimi-contact-page.png\" alt=\"\" class=\"wp-image-14245\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/bijoux-de-mimi-contact-page.png 800w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/bijoux-de-mimi-contact-page-300x158.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/bijoux-de-mimi-contact-page-768x404.png.webp 768w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/bijoux-de-mimi-contact-page-400x211.png.webp 400w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/bijoux-de-mimi-contact-page-150x79.png.webp 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Department store <a href=\"https:\/\/www.libertylondon.com\" target=\"_blank\" rel=\"noreferrer noopener\">Liberty<\/a> links all their socials at the bottom of each of their web pages to which they regularly engage<s> <\/s>and connect with their customer base.&nbsp;&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a10bc0dd5e5b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a10bc0dd5e5b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"480\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/liberty-links-socials.png\" alt=\"\" class=\"wp-image-14246\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/liberty-links-socials.png 2048w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/liberty-links-socials-300x70.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/liberty-links-socials-768x180.png.webp 768w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/liberty-links-socials-1536x360.png.webp 1536w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/liberty-links-socials-400x94.png.webp 400w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/liberty-links-socials-800x188.png.webp 800w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/liberty-links-socials-832x195.png.webp 832w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/liberty-links-socials-1664x390.png.webp 1664w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/liberty-links-socials-1248x293.png.webp 1248w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/liberty-links-socials-150x35.png.webp 150w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Below shows how easy and simple it is to access Luxury reseller <a href=\"https:\/\/www.vestiairecollective.com\" target=\"_blank\" rel=\"noreferrer noopener\">Vestiaire Collective\u2019s<\/a> return information.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From simply typing the brand name and \u2018returns\u2019 into Google, the returns policy pops up with all the details a customer may need, with the addition of a \u2018Contact Us\u2019 page.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"159\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/vestiaire-collectives-return-information.png\" alt=\"\" class=\"wp-image-14248\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/vestiaire-collectives-return-information.png 800w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/vestiaire-collectives-return-information-300x60.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/vestiaire-collectives-return-information-768x153.png.webp 768w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/vestiaire-collectives-return-information-400x80.png.webp 400w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/09\/vestiaire-collectives-return-information-150x30.png.webp 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Summary&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">While EEAT may not be a direct ranking factor, it plays a crucial role in how Google assesses the quality and relevance of your content. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By focusing on the principles of Experience, Expertise, Authoritativeness, and Trustworthiness, you can create content that not only ranks well but also resonates with users. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Building credibility through real-life experiences, showcasing your knowledge, gaining reputable backlinks, and ensuring trustworthiness are key steps to improving your SEO performance. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you continue to refine and align your website with these principles, you&#8217;ll be well-positioned to meet Google\u2019s evolving standards and achieve long-term success in search rankings.<\/p>\n\n\n<div class='code-block code-block-5' style='margin: 8px 0; clear: both;'>\n<hr>\n<br \/><a href=\"https:\/\/www.20i.com\/managed-cloud-servers\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Ad-MCS-1200x625-1.png\" loading=\"lazy\" alt=\"Managed Cloud Hosting\"><\/a><\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"If you\u2019re looking to boost your website\u2019s visibility in search results, EEAT (Expertise, Authoritativeness, Trustworthiness) should be at&hellip;","protected":false},"author":38,"featured_media":14151,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[49,292],"tags":[276,275,80],"class_list":["post-14124","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-tips","category-seo-digital-strategy","tag-business-tips","tag-quick-wins","tag-seo","cs-entry"],"featured_image_src":"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/09\/quick-wins-to-boost-seo-title-scaled.png","author_info":{"display_name":"Anna Brealey","author_link":"https:\/\/www.20i.com\/blog\/author\/anna20i\/"},"_links":{"self":[{"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/posts\/14124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/comments?post=14124"}],"version-history":[{"count":23,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/posts\/14124\/revisions"}],"predecessor-version":[{"id":18175,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/posts\/14124\/revisions\/18175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/media\/14151"}],"wp:attachment":[{"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/media?parent=14124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/categories?post=14124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/tags?post=14124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}