The purpose should guide the content and design of your newsletter to ensure it effectively communicates and engages with your audience. Question are you educating? Entertaining? Promoting? Or all three perhaps. <\/p>\n\n\n\n
Example:<\/em> <\/p>\n\n\n\n Morning Brew<\/a> offer a great example of delivering clear purpose through their newsletter, to continually educate and inform busy professionals with a quick, witty roundup of the day\u2019s top business and tech news. <\/p>\n\n\n\n Your newsletter should offer valuable content your audience can’t get from you elsewhere, while serving directly to their interests. Think: <\/p>\n\n\n\n Example: <\/em> <\/p>\n\n\n\n Award-winning newsletter from Huckberry<\/a> offers valuable content throughout their newsletter, with exclusive tips and inspiration; offering style advice, adventure stories and gear recommendations tailored to their audience\u2019s lifestyle. They also offer sales, promotions and regular subscriber-only deals including early access to product drops and limited-time offers. Along with Subscriber-exclusive content and curated resources. <\/p>\n\n\n\n Make sure your content is relevant to your target audience. It\u2019s easy to get lost in what you, as a business, needs to sell or market. Instead, focus on what your readers want to hear about. <\/p>\n\n\n\n Think about the readers needs, not just company updates and ask yourself: \u201cWill the reader care about this?\u201d <\/p>\n\n\n\n Example:<\/em> <\/p>\n\n\n\n Grammarly<\/a>\u2019s Weekly Insights email focus on addressing their readers needs by sharing personalised content with tailored feedback based on the user\u2019s recent writing activity like productivity stats and their most common grammar issues. They focus their content on being helpful, not \u201csalesy.\u201d With emails often linking to writing tips, style guides or productivity advice; content the user is likely to find useful and actionable. <\/p>\n\n\n\n A newsletter should be visual, fun and engaging. <\/p>\n\n\n\n Adding in visual elements keeps your audience excited and engaged, as more often than not, the reader will just be skim-reading through the newsletter. <\/p>\n\n\n\n Try adding: <\/p>\n\n\n\n Example<\/em>: <\/p>\n\n\n\n Buzzfeed<\/a>\u2019s newsletter nails visual engagement by delivering easily digestible content in an easy-to-read format. It grabs readers attention with GIFs and memes, while bold visuals and pop culture images help to break up the text. Thumbnail links are also used throughout and a focus on bite-sized copy and minimal text blocks helps the newsletter stay highly visual, engaging and easy to skim-read. <\/p>\n\n\n\n Once a week newsletters works for some businesses, just as well as once-a-month newsletters work for others. <\/p>\n\n\n\n Your industry niche, location and audience will all have an impact on what email frequency will work best for your newsletter. Check out reports from InboxAlly<\/a> or Beehiiv<\/a> to get a better understanding of what frequency will work for you. If you have more time, test around with different frequencies and monitor opens and click rates. It\u2019s important to strike the right balance between familiarity and curiosity. <\/p>\n\n\n\n Example:<\/em> <\/p>\n\n\n\n The Skimm<\/a> is a newsletter brand dedicated to keeping women informed about the day\u2019s top news and cultural highlights. Its main publication, \u2018The Daily Skimm\u2019, delivers a concise, easy-to-read roundup of the most important stories every morning. In addition, newsletters like \u2018Skimm Well + Good\u2019 and \u2018Skimm Sports\u2019 provide weekly deep dives into wellness and sports. They\u2019ve understood the necessary frequency for each newsletter based on their audience\u2019s preferences, delivering daily content where timeliness and immediacy matter most, and opting for weekly editions for topics of less importance. <\/p>\n\n\n\n When you being curating your newsletter, keep these 10 elements in mind to ensure maximum success. <\/p>\n\n\n\n The key is to mix value with variety. You want your readers to feel like each newsletter is worth their time whether they’re there to learn, discover or simply stay updated. <\/p>\n\n\n\n Here\u2019s a breakdown of content types that consistently perform well and help build stronger customer relationships: <\/p>\n\n\n\n \ud83d\udca1 Tip:<\/strong> Every industry has its own style and approach to newsletters. One of the best ways to gather inspiration is to subscribe to your competitors\u2019 newsletters. Pay attention to what they include, the type of content they share, the frequency of their emails and how they engage their audience. <\/p>\n\n\n\n Consider using free open-source tools like Listmonk or SendPortal to build, manage, and send email campaigns giving you full control. <\/p>\n\n\n\n Listmonk<\/a> is a , self-hosted newsletter and mailing list manager. It\u2019s designed to handle large volumes of emails quickly, making it great for businesses or creators who want full control over their subscriber data and sending process. <\/p>\n\n\n\n Key features include: <\/p>\n\n\n\n SendPortal<\/a> is a self-hosted email marketing platform that focuses on subscriber and campaign management, with a user-friendly dashboard. It\u2019s built with Laravel and ideal for teams that want to manage newsletters without monthly SaaS fees. <\/p>\n\n\n\n Key features include: <\/p>\n\n\n\n Some other notable options to check out include Keila<\/a>, Notifuse<\/a> and Mail Train<\/a>. <\/p>\n\n\n\n Newsletters are a direct link to your most loyal and engaged audience. When you consistently provide value, keep things fun and personal and listen to your readers, your newsletter becomes a powerful tool to build and retain loyal customers. <\/p>\n\n\n Build, deploy & manage all your sites\/apps at scale. Use our high-spec cloud servers to ensure blazing-fast load times, every time. Get market-leading speed, security & customer support.<\/p>\nValuable content <\/strong> <\/h4>\n\n\n\n
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Audience Focused<\/strong> <\/h4>\n\n\n\n
Visual and Engaging<\/strong> <\/h4>\n\n\n\n
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The Right Frequency <\/strong> <\/h4>\n\n\n\n
Curating your newsletter: what to include <\/h2>\n\n\n\n
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<\/li>\n<\/ol>\n\n\n\n![\"newsletter](\"https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2025\/09\/inner-1063x1600.png.webp\")
<\/figure>\n\n\n\nWhat should be included in a newsletter?<\/h2>\n\n\n\n
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FOSS apps for building & sending emails <\/h2>\n\n\n\n
ListMonk<\/strong> <\/h4>\n\n\n\n
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SendPortal<\/strong> <\/h4>\n\n\n\n
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Final thoughts <\/h2>\n\n\n\n
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\nUpgrade your hosting \ud83d\udcc8 Unleash your websites \ud83d\ude80<\/h4>\n
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