{"id":3789,"date":"2023-02-10T15:02:35","date_gmt":"2023-02-10T15:02:35","guid":{"rendered":"https:\/\/www.20i.com\/blog\/?p=3789"},"modified":"2025-10-23T15:18:01","modified_gmt":"2025-10-23T14:18:01","slug":"resell-wordpress-hosting","status":"publish","type":"post","link":"https:\/\/www.20i.com\/blog\/resell-wordpress-hosting\/","title":{"rendered":"How to resell more WordPress hosting"},"content":{"rendered":"\n<p class=\"has-normal-font-size wp-block-paragraph\"><em>This is part 3 of  our <\/em><a href=\"https:\/\/www.20i.com\/blog\/reseller-web-hosting-business-success\/\"><em>guide to becoming a reseller of web hosting.<\/em><\/a> <em>Here, our Customer Services Manager offers suggestions for reselling <a href=\"https:\/\/www.20i.com\/wordpress-hosting\" data-internallinksmanager029f6b8e52c=\"9\" title=\"WordPress Hosting\">WordPress hosting<\/a>.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We\u2019ve all heard the stats. WordPress now powers around a third of websites on the internet, with a 59.4% market share across the most popular CMS. This means there\u2019s a huge market for selling and designing WordPress websites.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We give our <a href=\"https:\/\/www.20i.com\/reseller-hosting\">Resellers<\/a> the best <a href=\"https:\/\/www.20i.com\/wordpress-hosting\">WordPress Hosting<\/a> available, ensuring you can be the most competitive in what is a very competitive market. No one\u2019s as committed to producing value for Resellers as 20i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some of the ways 20i WordPress Hosting sets your hosting apart from the competition and what you can do to encourage people to choose your business for their hosting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Communicating the product &#8211; WordPress hosting that\u2019s *actually* optimised<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It may sound obvious, but when you\u2019re marketing 20i\u2019s WordPress Hosting (under your own brand of course), you\u2019re marketing a platform that\u2019s been developed from the ground-up to run WordPress quickly, reliably and securely. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It hasn\u2019t been bundled together using existing hardware and software. It\u2019s been written with WordPress as the central focus since day one. Your potential customers should know about this!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">White Label: Reseller WordPress hosting with your brand<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As a Reseller, you get access to our free White Label Marketing Copy. This outlines key benefits of the WordPress platform plus some FAQs to help with any sales questions. You can use this freely on your own website, ensuring that customers sign up with you for their WordPress hosting. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can find this within your <a href=\"https:\/\/www.20i.com\/my20i\">My20i Reseller account<\/a> by selecting Free Resources &gt; White Label Marketing Copy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">WordPress features &amp; upsells <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We develop some features exclusively for our Resellers. Because StackCP is a custom-written control panel we can implement features upon request and demand, a luxury that simply isn\u2019t possible with hosts that provide other &#8216;off the shelf&#8217; control panels.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An example of this is the WordPress Tools and Staging facility that we\u2019ve developed for use with WordPress websites. These tools can be provided to your clients, either at the going rate that you choose for your hosting, or as &#8216;addons&#8217; or &#8216;upsells&#8217;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s some of the key features you can offer your customers: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WordPress Tools<\/li>\n\n\n\n<li>WordPress Staging<\/li>\n\n\n\n<li> Automated WordPress Migration using the 20i migration centre <\/li>\n\n\n\n<li> Automatic WordPress Updates<\/li>\n\n\n\n<li> StackCache (our caching plugin that speeds up your site)<\/li>\n\n\n\n<li> Timeline Backups <\/li>\n\n\n\n<li> Mailbox Upgrades<\/li>\n\n\n\n<li> SSL Certificates<\/li>\n\n\n\n<li> On-demand malware scans<\/li>\n\n\n\n<li> FTP\/SSH access<\/li>\n\n\n\n<li>Scheduled tasks<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can decide which features you want to include within your core package, and which you\u2019d like to leave as potential upsells (or upgrades). <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What <em>shouldn&#8217;t<\/em> I include in my cheapest hosting plan?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Timeline Backups is a good example: you may decide that these should only be included in a higher tier package, or available only as an addon product. In this scenario, your customer can still make backups, but they&#8217;re not created automatically on a daily basis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You might also want to simplify things for them: non-technical users can find a <a href=\"https:\/\/www.20i.com\/web-hosting\" data-internallinksmanager029f6b8e52c=\"16\" title=\"web hosting\">web hosting<\/a> control panel overwhelming! To avoid this (and to prevent them accidentally deleting something they shouldn&#8217;t&#8230;), you might disable web tools like the File Manager, <a href=\"https:\/\/www.20i.com\/blog\/git-version-control-my20i\/\">Git version control<\/a> or phpMyAdmin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have any ideas about what you\u2019d like to see added or developed, feel free to let us know.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Create great packages<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"499\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2020\/09\/Three_choices.png\" alt=\"Growing piles of coins\" class=\"wp-image-4871\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2020\/09\/Three_choices.png 600w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/09\/Three_choices-300x250.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/09\/Three_choices-370x308.png.webp 370w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/09\/Three_choices-270x225.png.webp 270w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress users have a variety of different technical needs and requirements from their WordPress hosts. Some just require WordPress for a small blog or information-only website, whilst others will run a high-traffic ecommerce store. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Putting together the right packages for your target customer will instantly make your offering more attractive.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While you can create bespoke packages for each customer, we&#8217;d recommend offering a limited number of different tiers. Too many options can lead to a &#8216;paralysis of choice&#8217; and end-up with a potential customer looking elsewhere.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So try to strike a balance between having &#8216;one size fits all&#8217; plans, and more specialised WordPress hosting.<\/p>\n\n\n<div class='code-block code-block-7' style='margin: 8px 0; clear: both;'>\n<a href=\"https:\/\/www.20i.com\/wordpress-hosting\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2026\/02\/managed-wordpress-hosting-600x100-1.png\" loading=\"lazy\" alt=\"Managed WordPress Hosting\"><\/a><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">Create WordPress hosting plans to suit your customers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some examples of packages you could create:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">WordPress Small<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Perfect for small-low traffic WordPress sites.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Features: <\/strong>10GB web space, 50GB bandwidth, 10 mailboxes, WordPress Tools<br><strong>Price:<\/strong> \u00a35.99\/pm<br><strong>Potential Upsells:<\/strong> WordPress Staging, Timeline Backups, SSL Certificates, Mailbox Upgrades<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">WordPress Medium<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Great for regular sites with a steady amount of traffic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Features:<\/strong> 35GB web space, 100GB bandwidth, 50 mailboxes, WordPress Tools<br><strong>Price:<\/strong> \u00a312.99\/pm<br><strong>Potential Upsells: <\/strong>WordPress Staging, Timeline Backups, SSL Certificates, Mailbox Upgrades<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">WordPress Large<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ideal for heavy usage sites with high traffic and higher loads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Features:<\/strong> Unlimited web space, unlimited bandwidth, unlimited mailboxes, WordPress Tools and WordPress Staging<br><strong>Price: <\/strong>\u00a318.99\/pm<br><strong>Potential Upsells: <\/strong>Timeline Backups, SSL Certificates, Mailbox Upgrades<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re specialising around a particular industry or type of website, you can create &#8216;template packages&#8217; in My20i. These templates can include pre-installed WordPress &#8211; obviously &#8211; but also set themes and plugins. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example: you could have a &#8216;WooCommerce package&#8217; which will include that plugin, but also a selection of ecommerce themes and other plugins that will help run and secure an online store. This will save your customer (and you) lots of time!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can read more about cloning templates here: <a href=\"https:\/\/www.20i.com\/support\/wordpress-support\/create-a-wordpress-hosting-package-includes-a-set-theme-and-plugins\" target=\"_blank\" rel=\"noreferrer noopener\">Creating a package with a set theme and plugins<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stand out from the crowd<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress&#8217; popularity also means that you may have lots of competition. We\u2019ve already mentioned the products you can upsell, but there\u2019s also many other ways to keep offering value, putting you well ahead of your competitors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Offering personal support goes a long way, especially when it comes to new WordPress users who are getting to grips with the basics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a few further ways you can add value to your offerings: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have a specific target market, for example, photographers<\/li>\n\n\n\n<li>Write support articles that are specific to that audience<\/li>\n\n\n\n<li>Pictures and videos will help make your support articles clear and stand-out with the added benefit that they promote self-service support<\/li>\n\n\n\n<li>Offer free WordPress themes. You could create your own or look to resell licences for existing ones. <\/li>\n\n\n\n<li>Provide website and database backups using Timeline Backups <\/li>\n\n\n\n<li>If you\u2019re an SEO or marketing professional then you can bundle your expertise into your packages, offering a unique selling point over competitors  <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">There\u2019s more to come\u2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We understand the importance of WordPress so we&#8217;ve just published a comprehensive <a href=\"https:\/\/www.20i.com\/blog\/wordpress-security\/\">guide to WordPress security<\/a>. This resource will help you to protect your site from the threat of hackers and what preventative measures can be taken to secure it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep an eye out for our newsletter and updates to the blog for more WordPress content, and for new features to the WordPress platform.<\/p>\n\n\n<div class='code-block code-block-2' style='margin: 8px 0; clear: both;'>\n\n<div class='ai-rotate ai-unprocessed ai-rotate-2-15728584' data-shares='WzUwLDEwMF0=' style='position: relative;'>\n<div class=\"ai-rotate-option\" data-index=\"1\" data-name=\"UmVzZWxsZXIgSG9zdGluZw==\" data-code=\"Cjxocj4KPGJyIC8+CjxhIGhyZWY9Imh0dHBzOi8vd3d3LjIwaS5jb20vcmVzZWxsZXItaG9zdGluZyIgdGFyZ2V0PSJfYmxhbmsiPjxpbWcgc3JjPSJodHRwczovL3d3dy4yMGkuY29tL2Jsb2cvd3AtY29udGVudC91cGxvYWRzLzIwMjYvMDMvQmxvZy1BZC1SZXNlbGxlci0xMjAweDYyNS0xLnBuZyIgbG9hZGluZz0ibGF6eSIgYWx0PSJVbmxpbWl0ZWQgUmVzZWxsZXIgSG9zdGluZyI+PC9hPgoK\">\n<\/div>\n<div class=\"ai-rotate-option\" data-index=\"2\" data-name=\"MjBpIFlvdVR1YmU=\" data-code=\"Cjxocj4KPGJyIC8+CjxhIGhyZWY9Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL0AyMGlob3N0aW5nP3N1Yl9jb25maXJtYXRpb249MSIgdGFyZ2V0PSJfYmxhbmsiPjxpbWcgc3JjPSJodHRwczovL3d3dy4yMGkuY29tL2Jsb2cvd3AtY29udGVudC91cGxvYWRzLzIwMjYvMDUvMjBpLVlvdVR1YmUtMTIwMHg2MjUtMS5wbmciIGxvYWRpbmc9ImxhenkiIGFsdD0iMjBpIFlvdVR1YmUiPjwvYT4=\">\n<\/div>\n<\/div>\n<script>if (typeof ai_js_code == 'boolean') {var ai_block_div = document.querySelector ('.ai-rotate-2-15728584'); ai_process_rotation (ai_block_div); ai_block_div.classList.remove ('ai-rotate-2-15728584');};<\/script>\n<\/div>\n\n\n\n\n<script type=\"application\/ld+json\">\n{\"@context\":\"http:\/\/schema.org\",\t\n\"@type\":\"Webpage\",\"name\":\"20i WordPress Hosting\",\"url\":\"https:\/\/www.20i.com\/wordpress-hosting\", \"@id\":\"https:\/\/www.20i.com\/wordpress-hosting\/#webpage\"}\n<\/script>\n\n<script type=\"application\/ld+json\">\n{\"@context\":\"http:\/\/schema.org\",\n\"@type\":\"WebPage\",\n\"@id\":\"https:\/\/www.20i.com\/blog\/resell-wordpress-hosting\/#webpage\",\n\"url\":\"https:\/\/www.20i.com\/blog\/resell-wordpress-hosting\/\",\n\"inLanguage\":\"en-gb\",\n\"name\":\" How to resell more WordPress Hosting - 20i\",\n\"description\":\" Tips for resellers of WordPress hosting, focusing on upsells, hosting package creation and adding value. 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Here, our Customer Services&hellip;","protected":false},"author":8,"featured_media":17340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[49,48,47],"tags":[70,76],"class_list":["post-3789","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-tips","category-reseller-hosting","category-web-hosting","tag-web-hosting","tag-wordpress","cs-entry"],"featured_image_src":"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2025\/10\/How-to-resell-more-wordpress-hosting-no-title.png","author_info":{"display_name":"Austin Beresford","author_link":"https:\/\/www.20i.com\/blog\/author\/austinberesford\/"},"_links":{"self":[{"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/posts\/3789","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/comments?post=3789"}],"version-history":[{"count":36,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/posts\/3789\/revisions"}],"predecessor-version":[{"id":13721,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/posts\/3789\/revisions\/13721"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/media\/17340"}],"wp:attachment":[{"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/media?parent=3789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/categories?post=3789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/tags?post=3789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}