{"id":4526,"date":"2020-03-23T15:52:31","date_gmt":"2020-03-23T15:52:31","guid":{"rendered":"https:\/\/www.20i.com\/blog\/?p=4526"},"modified":"2026-03-30T14:37:18","modified_gmt":"2026-03-30T13:37:18","slug":"avid-panda-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.20i.com\/blog\/avid-panda-digital-marketing\/","title":{"rendered":"Customer case study: Avid Panda Digital Marketing"},"content":{"rendered":"\n<p>Founded in 2017&nbsp;by Alexander Johnson,&nbsp;<a href=\"https:\/\/avidpanda.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Avid Panda Digital Marketing<\/a>&nbsp;helps businesses grow their online presence through expert digital marketing strategies.&nbsp;&nbsp;<\/p>\n\n\n\n<p>After&nbsp;seeing&nbsp;many&nbsp;companies&nbsp;struggle&nbsp;to build&nbsp;an effective online presence, Alexander&nbsp;left his&nbsp;corporate&nbsp;role&nbsp;to&nbsp;support businesses using&nbsp;his years of digital marketing experience.&nbsp;&nbsp;<\/p>\n\n\n\n<p>As the agency expanded,&nbsp;Alexander&nbsp;noticed&nbsp;limitations&nbsp;with&nbsp;his&nbsp;hosting provider.&nbsp;To continue&nbsp;growing&nbsp;Avid&nbsp;Panda, hosting&nbsp;needed to become a&nbsp;core&nbsp;part of the&nbsp;agency\u2019s&nbsp;offerings.&nbsp;&nbsp;<\/p>\n\n\n\n<p>To&nbsp;make that possible,&nbsp;Alexander&nbsp;required&nbsp;a platform&nbsp;that was easier to manage, more scalable&nbsp;and commercially&nbsp;viable.&nbsp;That\u2019s&nbsp;when Avid Panda&nbsp;discovered&nbsp;20i and made the move.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1519\" height=\"828\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2020\/03\/Avid-Panda-Digital-Marketing-Homepage.png\" alt=\"Avid Panda Digital Marketing Homepage\" class=\"wp-image-19038\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2020\/03\/Avid-Panda-Digital-Marketing-Homepage.png 1519w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-Homepage-300x164.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-Homepage-768x419.png.webp 768w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-Homepage-400x218.png.webp 400w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-Homepage-800x436.png.webp 800w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-Homepage-832x454.png.webp 832w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-Homepage-1248x680.png.webp 1248w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-Homepage-1320x720.png.webp 1320w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-Homepage-150x82.png.webp 150w\" sizes=\"auto, (max-width: 1519px) 100vw, 1519px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The problem:&nbsp;Hosting limitations&nbsp;restricting&nbsp;business growth<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Alexander noticed early on that his previous hosting provider wasn&#8217;t designed for a growing digital agency.<\/p>\n\n\n\n<p>As Avid Panda&nbsp;expanded its services, the platform struggled to support the&nbsp;agency\u2019s&nbsp;ambitions. The&nbsp;pricing&nbsp;structure made scaling difficult,&nbsp;while the&nbsp;available&nbsp;tools&nbsp;made&nbsp;website management more&nbsp;complicated for the team.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Recognising that hosting could become a&nbsp;core service&nbsp;within the business,&nbsp;Alexander&nbsp;decided to&nbsp;switch&nbsp;providers&nbsp;before the&nbsp;limitations began slowing growth.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201c20i made it a lot easier to market the hosting than other options we considered.\u201d<\/em>\u00a0<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Key challenges&nbsp;<\/strong>&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Scaling limitations\u00a0<\/strong>\u2013<strong>\u00a0<\/strong>The\u00a0previous\u00a0hosting setup\u00a0wasn\u2019t\u00a0structured to\u00a0support\u00a0agency\u00a0growth.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Higher costs\u00a0<\/strong>\u2013 The pricing model made it harder to expand hosting profitability.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inefficient tools\u00a0<\/strong>\u2013 The platform interface made day-to-day management difficult, particularly for junior\u00a0team\u00a0members.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Missed opportunities\u00a0<\/strong>\u2013\u00a0Hosting was difficult to position as a core service within the agency\u2019s offering.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>\u27a1\ufe0f&nbsp;Alexander&nbsp;realised that&nbsp;switching to a reseller-focused hosting platform&nbsp;would&nbsp;unlock new growth opportunities.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1474\" height=\"755\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2020\/03\/Avid-Panda-Digital-Marketing-their-customers.png\" alt=\"Avid Panda Digital Marketing their customers\" class=\"wp-image-19039\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2020\/03\/Avid-Panda-Digital-Marketing-their-customers.png 1474w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-their-customers-300x154.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-their-customers-768x393.png.webp 768w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-their-customers-400x205.png.webp 400w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-their-customers-800x410.png.webp 800w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-their-customers-832x426.png.webp 832w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-their-customers-1248x639.png.webp 1248w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-their-customers-1320x676.png.webp 1320w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-their-customers-150x77.png.webp 150w\" sizes=\"auto, (max-width: 1474px) 100vw, 1474px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Avid Panda chose 20i<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Alexander&nbsp;first&nbsp;discovered 20i through a&nbsp;mailer&nbsp;highlighting&nbsp;the platform\u2019s focus&nbsp;on&nbsp;<a href=\"https:\/\/www.20i.com\/reseller-hosting\" target=\"_blank\" rel=\"noreferrer noopener\">reseller hosting<\/a>&nbsp;and scalability.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Intrigued by the features&nbsp;available, he decided to test&nbsp;the&nbsp;platform&nbsp;for himself.&nbsp;<\/p>\n\n\n\n<p>After trying&nbsp;20i, the&nbsp;decision&nbsp;to stay&nbsp;was easy.&nbsp;One of the&nbsp;biggest&nbsp;standouts&nbsp;was&nbsp;how quickly&nbsp;20i&nbsp;continued to improve&nbsp;its&nbsp;offerings, with&nbsp;user&nbsp;feedback&nbsp;often implemented&nbsp;within&nbsp;weeks.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Business Opportunities&nbsp;<\/strong>&nbsp;<\/h3>\n\n\n\n<p>20i allowed&nbsp;Avid Panda to&nbsp;fully commit to&nbsp;offering&nbsp;hosting&nbsp;as a part of its&nbsp;services. This helped&nbsp;grow&nbsp;that side of the business and created&nbsp;more marketing opportunities&nbsp;with&nbsp;both&nbsp;existing and&nbsp;new clients.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Accessible data&nbsp;and reporting<\/strong>&nbsp;<\/h3>\n\n\n\n<p>20i provides detailed reports&nbsp;that&nbsp;help&nbsp;Avid Panda&nbsp;monitor performance and manage&nbsp;client&nbsp;accounts&nbsp;more&nbsp;effectively.&nbsp;<\/p>\n\n\n\n<p>These included&nbsp;hosting usage reports, backups&nbsp;reports, billing&nbsp;and&nbsp;payment reports, security&nbsp;and&nbsp;access reports,&nbsp;and&nbsp;logs&nbsp;and&nbsp;diagnostic reports.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Competitive pricing and margins<\/strong>&nbsp;<\/h3>\n\n\n\n<p>20i&nbsp;reseller-focused&nbsp;pricing structure&nbsp;makes it easier for Avid Panda to grow&nbsp;its&nbsp;hosting&nbsp;services&nbsp;while continuing to&nbsp;deliver high-quality solutions for&nbsp;clients.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>My20i control panel&nbsp;<\/strong>&nbsp;<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.20i.com\/my20i\" target=\"_blank\" rel=\"noreferrer noopener\">My20i<\/a>, 20i\u2019s custom-built control panel\u202fdesigned&nbsp;specifically&nbsp;for&nbsp;agencies, makes\u202fit&nbsp;easy&nbsp;to manage multiple&nbsp;client&nbsp;accounts from a single dashboard.&nbsp;&nbsp;<\/p>\n\n\n\n<p>It&nbsp;has also been&nbsp;particularly&nbsp;helpful&nbsp;for&nbsp;Avid Panda\u2019s junior&nbsp;team&nbsp;members, who find the interface easy to learn and use.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1445\" height=\"596\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2020\/03\/Avid-Panda-Digital-Marketing-meet-the-team.png\" alt=\"Avid Panda Digital Marketing - meet the team\" class=\"wp-image-19040\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2020\/03\/Avid-Panda-Digital-Marketing-meet-the-team.png 1445w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-meet-the-team-300x124.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-meet-the-team-768x317.png.webp 768w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-meet-the-team-400x165.png.webp 400w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-meet-the-team-800x330.png.webp 800w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-meet-the-team-832x343.png.webp 832w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-meet-the-team-1248x515.png.webp 1248w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-meet-the-team-1320x544.png.webp 1320w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-meet-the-team-150x62.png.webp 150w\" sizes=\"auto, (max-width: 1445px) 100vw, 1445px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The results<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Since migrating to 20i, Avid Panda has seen huge improvements in both efficiency and performance across their clients&#8217; websites, with most clients growing up to three times their original size. <\/p>\n\n\n\n<p>With&nbsp;less time spent on&nbsp;hosting&nbsp;administration, the team can focus more on delivering marketing results for clients.&nbsp;<\/p>\n\n\n\n<p>One&nbsp;standout moment&nbsp;came&nbsp;when&nbsp;a&nbsp;client website&nbsp;hosted&nbsp;on a different&nbsp;server&nbsp;got hacked. With the help of the 20i support team,&nbsp;the site was quickly migrated to 20i,&nbsp;where&nbsp;improved&nbsp;security measures helped block&nbsp;further attacks and stabilise&nbsp;the&nbsp;website.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cThe support is\u00a0great, and you get the impression that 20i\u00a0really\u00a0works as a team.\u201d<\/em>\u00a0<\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1332\" height=\"680\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2020\/03\/Avid-Panda-Digital-Marketing-SEO-agency.png\" alt=\"Avid Panda Digital Marketing SEO agency\" class=\"wp-image-19041\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2020\/03\/Avid-Panda-Digital-Marketing-SEO-agency.png 1332w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-SEO-agency-300x153.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-SEO-agency-768x392.png.webp 768w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-SEO-agency-400x204.png.webp 400w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-SEO-agency-800x408.png.webp 800w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-SEO-agency-832x425.png.webp 832w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-SEO-agency-1248x637.png.webp 1248w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-SEO-agency-1320x674.png.webp 1320w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2020\/03\/Avid-Panda-Digital-Marketing-SEO-agency-150x77.png.webp 150w\" sizes=\"auto, (max-width: 1332px) 100vw, 1332px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The outcome: Avid Panda\u2019s recommendation&nbsp;<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Today,&nbsp;Avid Panda Digital&nbsp;Marketing&nbsp;continues&nbsp;to grow with a hosting partner&nbsp;that&nbsp;supports both its technical needs and their business ambitions.&nbsp;<\/p>\n\n\n\n<p>\u27a1\ufe0f&nbsp;\u201cYes,&nbsp;I&#8217;d&nbsp;say go for it&nbsp;and give 20i a try.&nbsp;Perhaps&nbsp;what\u2019s&nbsp;most telling is that after we switched to 20i we&nbsp;stopped&nbsp;white labelling&nbsp;the&nbsp;hosting and&nbsp;didn&#8217;t&nbsp;hesitate to tell clients which hosting platform we use.\u201d&nbsp;<\/p>\n\n\n<div class='code-block code-block-2' style='margin: 8px 0; clear: both;'>\n<hr>\n<br \/>\n<a href=\"https:\/\/www.20i.com\/reseller-hosting\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2026\/03\/Blog-Ad-Reseller-1200x625-1.png\" loading=\"lazy\" alt=\"Unlimited Reseller Hosting\"><\/a><\/div>\n\n","protected":false},"excerpt":{"rendered":"Founded in 2017&nbsp;by Alexander Johnson,&nbsp;Avid Panda Digital Marketing&nbsp;helps businesses grow their online presence through expert digital marketing strategies.&nbsp;&nbsp;&hellip;","protected":false},"author":39,"featured_media":19076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[301],"tags":[307],"class_list":{"0":"post-4526","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories","8":"tag-customer-case-study","9":"cs-entry"},"featured_image_src":"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2020\/03\/avid-panda-no-title.png","author_info":{"display_name":"Ellie Brealey","author_link":"https:\/\/www.20i.com\/blog\/author\/elliebrealey\/"},"_links":{"self":[{"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/posts\/4526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/comments?post=4526"}],"version-history":[{"count":34,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/posts\/4526\/revisions"}],"predecessor-version":[{"id":19042,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/posts\/4526\/revisions\/19042"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/media\/19076"}],"wp:attachment":[{"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/media?parent=4526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/categories?post=4526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/tags?post=4526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}