{"id":5759,"date":"2021-04-15T09:17:00","date_gmt":"2021-04-15T08:17:00","guid":{"rendered":"https:\/\/www.20i.com\/blog\/?p=5759"},"modified":"2026-03-11T15:34:16","modified_gmt":"2026-03-11T15:34:16","slug":"quick-easy-wordpress-seo","status":"publish","type":"post","link":"https:\/\/www.20i.com\/blog\/quick-easy-wordpress-seo\/","title":{"rendered":"Quick and easy wins to boost your WordPress SEO"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Choosing a domain name, platform, and getting the design right are important aspects of building the perfect WordPress website.<\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Getting customers to that site is the next, often trickier, step.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this article, we explore practical steps to give your WordPress website the best chance of ranking highly in search results.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s&nbsp;what&nbsp;we\u2019ll&nbsp;cover:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ukc-word-edit.officeapps.live.com\/we\/wordeditorframe.aspx?new=1&amp;ui=en-US&amp;rs=en-US&amp;wdorigin=OFFICECOM-WEB.MAIN.NEW-INSTANT&amp;wdprevioussessionsrc=HarmonyWeb&amp;wdprevioussession=4992f852%2D69c2%2D4033%2D9630%2D6e16154e5ab5&amp;wdenableroaming=1&amp;mscc=1&amp;wdodb=1&amp;hid=337110A1-70CB-8000-59A3-7064B2CF3E55.0&amp;uih=sharepointcom&amp;wdlcid=en-US&amp;jsapi=1&amp;jsapiver=v2&amp;corrid=90b8bbb9-f59a-193c-6f46-8b876958e4a8&amp;usid=90b8bbb9-f59a-193c-6f46-8b876958e4a8&amp;newsession=1&amp;sftc=1&amp;uihit=docaspx&amp;muv=1&amp;cac=1&amp;sams=1&amp;mtf=1&amp;sfp=1&amp;sdp=1&amp;hch=1&amp;hwfh=1&amp;wopisrc=https%3A%2F%2F20i-my.sharepoint.com%2Fpersonal%2Fdaniel_watkinson_20i_com%2F_vti_bin%2Fwopi.ashx%2Ffiles%2F0debf0ff9df74c609c32ea74485a1223&amp;dchat=1&amp;sc=%7B%22pmo%22%3A%22https%3A%2F%2F20i-my.sharepoint.com%22%2C%22pmshare%22%3Atrue%7D&amp;ctp=LeastProtected&amp;rct=Medium&amp;wdhostclicktime=1709210755759&amp;wdredirectionreason=Unified_SingleFlush#improveSEO\" target=\"_blank\" rel=\"noreferrer noopener\">How to improve your SEO on WordPress: the easy way<\/a>\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ukc-word-edit.officeapps.live.com\/we\/wordeditorframe.aspx?new=1&amp;ui=en-US&amp;rs=en-US&amp;wdorigin=OFFICECOM-WEB.MAIN.NEW-INSTANT&amp;wdprevioussessionsrc=HarmonyWeb&amp;wdprevioussession=4992f852%2D69c2%2D4033%2D9630%2D6e16154e5ab5&amp;wdenableroaming=1&amp;mscc=1&amp;wdodb=1&amp;hid=337110A1-70CB-8000-59A3-7064B2CF3E55.0&amp;uih=sharepointcom&amp;wdlcid=en-US&amp;jsapi=1&amp;jsapiver=v2&amp;corrid=90b8bbb9-f59a-193c-6f46-8b876958e4a8&amp;usid=90b8bbb9-f59a-193c-6f46-8b876958e4a8&amp;newsession=1&amp;sftc=1&amp;uihit=docaspx&amp;muv=1&amp;cac=1&amp;sams=1&amp;mtf=1&amp;sfp=1&amp;sdp=1&amp;hch=1&amp;hwfh=1&amp;wopisrc=https%3A%2F%2F20i-my.sharepoint.com%2Fpersonal%2Fdaniel_watkinson_20i_com%2F_vti_bin%2Fwopi.ashx%2Ffiles%2F0debf0ff9df74c609c32ea74485a1223&amp;dchat=1&amp;sc=%7B%22pmo%22%3A%22https%3A%2F%2F20i-my.sharepoint.com%22%2C%22pmshare%22%3Atrue%7D&amp;ctp=LeastProtected&amp;rct=Medium&amp;wdhostclicktime=1709210755759&amp;wdredirectionreason=Unified_SingleFlush#plugins\" target=\"_blank\" rel=\"noreferrer noopener\">The best complete SEO plugins for WordPress<\/a>\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ukc-word-edit.officeapps.live.com\/we\/wordeditorframe.aspx?new=1&amp;ui=en-US&amp;rs=en-US&amp;wdorigin=OFFICECOM-WEB.MAIN.NEW-INSTANT&amp;wdprevioussessionsrc=HarmonyWeb&amp;wdprevioussession=4992f852%2D69c2%2D4033%2D9630%2D6e16154e5ab5&amp;wdenableroaming=1&amp;mscc=1&amp;wdodb=1&amp;hid=337110A1-70CB-8000-59A3-7064B2CF3E55.0&amp;uih=sharepointcom&amp;wdlcid=en-US&amp;jsapi=1&amp;jsapiver=v2&amp;corrid=90b8bbb9-f59a-193c-6f46-8b876958e4a8&amp;usid=90b8bbb9-f59a-193c-6f46-8b876958e4a8&amp;newsession=1&amp;sftc=1&amp;uihit=docaspx&amp;muv=1&amp;cac=1&amp;sams=1&amp;mtf=1&amp;sfp=1&amp;sdp=1&amp;hch=1&amp;hwfh=1&amp;wopisrc=https%3A%2F%2F20i-my.sharepoint.com%2Fpersonal%2Fdaniel_watkinson_20i_com%2F_vti_bin%2Fwopi.ashx%2Ffiles%2F0debf0ff9df74c609c32ea74485a1223&amp;dchat=1&amp;sc=%7B%22pmo%22%3A%22https%3A%2F%2F20i-my.sharepoint.com%22%2C%22pmshare%22%3Atrue%7D&amp;ctp=LeastProtected&amp;rct=Medium&amp;wdhostclicktime=1709210755759&amp;wdredirectionreason=Unified_SingleFlush#moreplugins\" target=\"_blank\" rel=\"noreferrer noopener\">Other plugins to improve your SEO<\/a>\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ukc-word-edit.officeapps.live.com\/we\/wordeditorframe.aspx?new=1&amp;ui=en-US&amp;rs=en-US&amp;wdorigin=OFFICECOM-WEB.MAIN.NEW-INSTANT&amp;wdprevioussessionsrc=HarmonyWeb&amp;wdprevioussession=4992f852%2D69c2%2D4033%2D9630%2D6e16154e5ab5&amp;wdenableroaming=1&amp;mscc=1&amp;wdodb=1&amp;hid=337110A1-70CB-8000-59A3-7064B2CF3E55.0&amp;uih=sharepointcom&amp;wdlcid=en-US&amp;jsapi=1&amp;jsapiver=v2&amp;corrid=90b8bbb9-f59a-193c-6f46-8b876958e4a8&amp;usid=90b8bbb9-f59a-193c-6f46-8b876958e4a8&amp;newsession=1&amp;sftc=1&amp;uihit=docaspx&amp;muv=1&amp;cac=1&amp;sams=1&amp;mtf=1&amp;sfp=1&amp;sdp=1&amp;hch=1&amp;hwfh=1&amp;wopisrc=https%3A%2F%2F20i-my.sharepoint.com%2Fpersonal%2Fdaniel_watkinson_20i_com%2F_vti_bin%2Fwopi.ashx%2Ffiles%2F0debf0ff9df74c609c32ea74485a1223&amp;dchat=1&amp;sc=%7B%22pmo%22%3A%22https%3A%2F%2F20i-my.sharepoint.com%22%2C%22pmshare%22%3Atrue%7D&amp;ctp=LeastProtected&amp;rct=Medium&amp;wdhostclicktime=1709210755759&amp;wdredirectionreason=Unified_SingleFlush#optimisation\" target=\"_blank\" rel=\"noreferrer noopener\">Image optimisation plugins for performance<\/a>\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ukc-word-edit.officeapps.live.com\/we\/wordeditorframe.aspx?new=1&amp;ui=en-US&amp;rs=en-US&amp;wdorigin=OFFICECOM-WEB.MAIN.NEW-INSTANT&amp;wdprevioussessionsrc=HarmonyWeb&amp;wdprevioussession=4992f852%2D69c2%2D4033%2D9630%2D6e16154e5ab5&amp;wdenableroaming=1&amp;mscc=1&amp;wdodb=1&amp;hid=337110A1-70CB-8000-59A3-7064B2CF3E55.0&amp;uih=sharepointcom&amp;wdlcid=en-US&amp;jsapi=1&amp;jsapiver=v2&amp;corrid=90b8bbb9-f59a-193c-6f46-8b876958e4a8&amp;usid=90b8bbb9-f59a-193c-6f46-8b876958e4a8&amp;newsession=1&amp;sftc=1&amp;uihit=docaspx&amp;muv=1&amp;cac=1&amp;sams=1&amp;mtf=1&amp;sfp=1&amp;sdp=1&amp;hch=1&amp;hwfh=1&amp;wopisrc=https%3A%2F%2F20i-my.sharepoint.com%2Fpersonal%2Fdaniel_watkinson_20i_com%2F_vti_bin%2Fwopi.ashx%2Ffiles%2F0debf0ff9df74c609c32ea74485a1223&amp;dchat=1&amp;sc=%7B%22pmo%22%3A%22https%3A%2F%2F20i-my.sharepoint.com%22%2C%22pmshare%22%3Atrue%7D&amp;ctp=LeastProtected&amp;rct=Medium&amp;wdhostclicktime=1709210755759&amp;wdredirectionreason=Unified_SingleFlush#free\" target=\"_blank\" rel=\"noreferrer noopener\">Free WordPress SEO plugins<\/a>\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/ukc-word-edit.officeapps.live.com\/we\/wordeditorframe.aspx?new=1&amp;ui=en-US&amp;rs=en-US&amp;wdorigin=OFFICECOM-WEB.MAIN.NEW-INSTANT&amp;wdprevioussessionsrc=HarmonyWeb&amp;wdprevioussession=4992f852%2D69c2%2D4033%2D9630%2D6e16154e5ab5&amp;wdenableroaming=1&amp;mscc=1&amp;wdodb=1&amp;hid=337110A1-70CB-8000-59A3-7064B2CF3E55.0&amp;uih=sharepointcom&amp;wdlcid=en-US&amp;jsapi=1&amp;jsapiver=v2&amp;corrid=90b8bbb9-f59a-193c-6f46-8b876958e4a8&amp;usid=90b8bbb9-f59a-193c-6f46-8b876958e4a8&amp;newsession=1&amp;sftc=1&amp;uihit=docaspx&amp;muv=1&amp;cac=1&amp;sams=1&amp;mtf=1&amp;sfp=1&amp;sdp=1&amp;hch=1&amp;hwfh=1&amp;wopisrc=https%3A%2F%2F20i-my.sharepoint.com%2Fpersonal%2Fdaniel_watkinson_20i_com%2F_vti_bin%2Fwopi.ashx%2Ffiles%2F0debf0ff9df74c609c32ea74485a1223&amp;dchat=1&amp;sc=%7B%22pmo%22%3A%22https%3A%2F%2F20i-my.sharepoint.com%22%2C%22pmshare%22%3Atrue%7D&amp;ctp=LeastProtected&amp;rct=Medium&amp;wdhostclicktime=1709210755759&amp;wdredirectionreason=Unified_SingleFlush#freemium\" target=\"_blank\" rel=\"noreferrer noopener\">Nearly-free WordPress SEO plugins<\/a>\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">WordPress is an SEO-friendly platform, but this&nbsp;doesn\u2019t&nbsp;mean that all sites&nbsp;<a href=\"https:\/\/www.20i.com\/wordpress-hosting\" target=\"_blank\" rel=\"noreferrer noopener\">hosted on WordPress<\/a>&nbsp;will have good SEO.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are&nbsp;some&nbsp;of the top steps to follow to ensure your WordPress website is&nbsp;optimised&nbsp;for search.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1.&nbsp;<\/strong>Choose a reliable hosting solution&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ensuring that your WordPress website has strong SEO foundations begins&nbsp;at&nbsp;an&nbsp;infrastructure level. Your&nbsp;website&nbsp;speed and uptime are crucial for SEO, so choosing a&nbsp;<a href=\"https:\/\/www.20i.com\/wordpress-hosting\" target=\"_blank\" rel=\"noreferrer noopener\">managed&nbsp;WordPress hosting<\/a>&nbsp;provider with a powerful,&nbsp;reliable WordPress&nbsp;optimised&nbsp;platform&nbsp;is key.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Core Web Vitals such as&nbsp;TTFB,&nbsp;<a href=\"https:\/\/www.20i.com\/blog\/reduce-largest-contentful-paint\/\" target=\"_blank\" rel=\"noreferrer noopener\">LCP<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.20i.com\/blog\/interaction-to-next-paint-inp-what-it-is-how-to-optimise-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">INP<\/a>&nbsp;are directly influenced by your hosting stack and server response times.&nbsp;If PHP execution or database queries are&nbsp;slow,&nbsp;TTFB rises and your SEO will suffer.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">True cloud hosting that isolates resources per site or account removes the risk of the \u201cnoisy&nbsp;neighbour&nbsp;effect\u201d&nbsp;where other websites on the same server can slow or crash your own by hogging resources.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your website is&nbsp;likely to&nbsp;serve&nbsp;overseas visitors, then you should also consider factors such as data&nbsp;centre&nbsp;location and&nbsp;<a href=\"https:\/\/www.20i.com\/cdn\" target=\"_blank\" rel=\"noreferrer noopener\">CDN nodes<\/a>, as these can&nbsp;greatly&nbsp;impact&nbsp;the speed at which your content is delivered.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A CDN with edge caching will cache your static assets at edge locations close to visitors, so you are not serving everything from a single data&nbsp;centre.&nbsp;Edge caching reduces&nbsp;latency and improves&nbsp;Core Web Vitals like TTFB,&nbsp;supporting better&nbsp;crawl efficiency, rankings and even conversion rates.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your website is already up and running and has been struggling with factors such as speed, then it could be worth exploring migrating to a new provider.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We have a tutorial which shows how easy it is to migrate a WordPress website to our award-winning WordPress cloud hosting:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.youtube.com\/watch?v=SBGfVIgYnWU\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"360\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/03\/image-2.jpeg\" alt=\"Migrate WordPress sites to 20i\" class=\"wp-image-12281\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/03\/image-2.jpeg 480w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/03\/image-2-300x225.jpeg.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/03\/image-2-370x278.jpeg.webp 370w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/03\/image-2-270x203.jpeg.webp 270w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/03\/image-2-80x60.jpeg.webp 80w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/03\/image-2-150x113.jpeg.webp 150w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. Site visibility\u00a0\u00a0<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The most fundamental step towards strong search rankings is ensuring your website can be indexed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Setting websites to&nbsp;no index&nbsp;during development is a common tactic, however&nbsp;I\u2019ve&nbsp;seen more than a handful of people forget to remove this tag when&nbsp;it\u2019s&nbsp;time to go live, meaning that the new site&nbsp;isn\u2019t&nbsp;eligible for ranking.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure your site is visible to search engines. Log into your WordPress account, then click Settings &gt; Reading, and scroll down to Search Engine Visibility. Ensure the box labelled \u2018Discourage search engines from indexing this site\u2019 is&nbsp;<strong>not<\/strong>&nbsp;checked and save your settings. This ensures that you are not preventing your website from appearing in search results.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"104\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2021\/03\/Site-visibility.png\" alt=\"site visibility wordpress\" class=\"wp-image-5761\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2021\/03\/Site-visibility.png 606w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/03\/Site-visibility-300x51.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/03\/Site-visibility-370x63.png.webp 370w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/03\/Site-visibility-270x46.png.webp 270w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also worth ensuring that you don\u2019t have any maintenance mode plugins enabled, which can prevent users from accessing parts of your website.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Use Custom Permalinks<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A permalink is a permanent link where a certain page or piece of content, such as a blog post, is&nbsp;located.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It includes the permanent URL of your website, such as&nbsp;<a href=\"https:\/\/www.20i.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.20i.com<\/a>, as well as the text that follows, called the&nbsp;<strong>slug<\/strong>:&nbsp;<a href=\"https:\/\/www.20i.com\/wordpress-hosting\" target=\"_blank\" rel=\"noreferrer noopener\">www.20i.com\/wordpress-hosting<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To&nbsp;optimise&nbsp;your permalinks in the block editor, click the Edit button next to any page or post\u2019s current link. At first, it may look like a string of numbers, or it will copy over your post title. The specific part that you can edit here is called the slug.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure to use your primary&nbsp;keyword in the slug. Keep the link at a reasonable length, so that it&nbsp;doesn\u2019t&nbsp;get shortened in the search results.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"299\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2021\/03\/Permalinks-settings.png\" alt=\"permalink settings in wordpress\" class=\"wp-image-5786\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2021\/03\/Permalinks-settings.png 600w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/03\/Permalinks-settings-300x150.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/03\/Permalinks-settings-370x184.png.webp 370w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/03\/Permalinks-settings-270x135.png.webp 270w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2757<strong>If you change the URL of any existing posts, make sure to put a <\/strong><a href=\"https:\/\/ukc-word-edit.officeapps.live.com\/we\/wordeditorframe.aspx?new=1&amp;ui=en-US&amp;rs=en-US&amp;wdorigin=OFFICECOM-WEB.MAIN.NEW-INSTANT&amp;wdprevioussessionsrc=HarmonyWeb&amp;wdprevioussession=4992f852%2D69c2%2D4033%2D9630%2D6e16154e5ab5&amp;wdenableroaming=1&amp;mscc=1&amp;wdodb=1&amp;hid=337110A1-70CB-8000-59A3-7064B2CF3E55.0&amp;uih=sharepointcom&amp;wdlcid=en-US&amp;jsapi=1&amp;jsapiver=v2&amp;corrid=90b8bbb9-f59a-193c-6f46-8b876958e4a8&amp;usid=90b8bbb9-f59a-193c-6f46-8b876958e4a8&amp;newsession=1&amp;sftc=1&amp;uihit=docaspx&amp;muv=1&amp;cac=1&amp;sams=1&amp;mtf=1&amp;sfp=1&amp;sdp=1&amp;hch=1&amp;hwfh=1&amp;wopisrc=https%3A%2F%2F20i-my.sharepoint.com%2Fpersonal%2Fdaniel_watkinson_20i_com%2F_vti_bin%2Fwopi.ashx%2Ffiles%2F0debf0ff9df74c609c32ea74485a1223&amp;dchat=1&amp;sc=%7B%22pmo%22%3A%22https%3A%2F%2F20i-my.sharepoint.com%22%2C%22pmshare%22%3Atrue%7D&amp;ctp=LeastProtected&amp;rct=Medium&amp;wdhostclicktime=1709210755759&amp;wdredirectionreason=Unified_SingleFlush#redirection\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Redirect<\/strong><\/a><strong> in place. This will ensure users (and search engines) can find the content at its new location, and any existing rankings or backlinks are kept.<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After changing URL structures, run a crawl using\u00a0tools like\u00a0<a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\" target=\"_blank\" rel=\"noreferrer noopener\">Screaming Frog<\/a>\u00a0or\u00a0<a href=\"https:\/\/sitebulb.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sitebulb<\/a>\u00a0to confirm there are no broken links or redirect chains before going live.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Choose an SEO-friendly Domain Name (e.g. \/\/www.domain or \/\/domain)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">When choosing your domain name, keep in&nbsp;mind&nbsp;it is one of the first things your potential customers will see.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you include the www at the start of your domain is up to you, but&nbsp;it\u2019s&nbsp;always advisable to pick one protocol and stick with it \u2013 and ensure the alternate versions redirect and&nbsp;canonicalise&nbsp;to the chosen version.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can use the&nbsp;<a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search Console<\/a>&nbsp;URL inspection tool to ensure that Google is indexing your preferred,&nbsp;canonical&nbsp;version of a page.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is also best practice to stay away from domains that include long strings of numbers or non-standard characters.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Examples of good URLs for SEO are:&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.awesomesite.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.AwesomeSite.co.uk<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">YourCompanyName.org.uk&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ExcitingStuff.com&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MemorableName.net&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Examples of bad URLS for SEO are:<\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.probablyspam123.cc\/1c4g234\" target=\"_blank\" rel=\"noreferrer noopener\">www.ProbablySpam123.cc\/1c4g234<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">ei377.Definitely-Spam.net\/home.php?page=12345&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"120\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2021\/04\/URLs.png\" alt=\"spam url\" class=\"wp-image-5886\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2021\/04\/URLs.png 600w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/URLs-300x60.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/URLs-370x74.png.webp 370w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/URLs-270x54.png.webp 270w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Avoiding adding keywords and hyphens where they&nbsp;don\u2019t&nbsp;belong is also preferable. Instead, keep your domain simple, easy to&nbsp;read&nbsp;and understand. You can include your keyword(s), but&nbsp;just&nbsp;don\u2019t&nbsp;overdo it \u2013 it&nbsp;won\u2019t&nbsp;help!&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>If\u00a0you\u2019re\u00a0struggling to choose the right domain, try out\u00a0<\/em><a href=\"https:\/\/www.20i.com\/domain-names\" target=\"_blank\" rel=\"noreferrer noopener\"><em>AI\u00a0powered domain finde<\/em><\/a><em>r tool, which gives\u00a0accurate\u00a0suggestions based on the description of your website.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Organise Your Website into Categories<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2021\/04\/organise-your-website-into-categories-graphic.png\" alt=\"website categories\" class=\"wp-image-5871\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2021\/04\/organise-your-website-into-categories-graphic.png 600w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/organise-your-website-into-categories-graphic-300x150.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/organise-your-website-into-categories-graphic-400x200.png.webp 400w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/organise-your-website-into-categories-graphic-150x75.png.webp 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Every website should have a logical structure, and clear flow. Alongside this, each category and the following slug&nbsp;needs to&nbsp;reflect&nbsp;what the page is about. Creating readable,&nbsp;concise&nbsp;and descriptive categories will suit Google,&nbsp;AI&nbsp;tools&nbsp;and&nbsp;your potential customers.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a particular group of pages, such as your blog, it is better to add these sections of your website into categories, for example:&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.awesomesite.co.uk\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.AwesomeSite.co.uk\/blog\/<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then,&nbsp;optimise&nbsp;the slug for each individual post or page:&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.awesomesite.co.uk\/blog\/complete-guide-wordpress-seo\" target=\"_blank\" rel=\"noreferrer noopener\">www.AwesomeSite.co.uk\/blog\/complete-guide-wordpress-seo<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For eCommerce sites on WordPress, you&nbsp;could&nbsp;use categories and sub-categories to&nbsp;group&nbsp;large numbers of products. For example:&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.ecommercesite.co.uk\/shoes\/womens-shoes\/brogues\" target=\"_blank\" rel=\"noreferrer noopener\">www.eCommerceSite.co.uk\/shoes\/womens-shoes\/brogues<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s&nbsp;better to be precise and use subcategories to sort out your site in a way that feels&nbsp;organised.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This will improve user experience and ensure Google can&nbsp;identify&nbsp;the specific keywords to rank each page for.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is also considered best practice to have all important pages on your website be reachable within 3 clicks of your homepage, so this structured approach will make that more achievable.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Choose a Responsive and Light Weight Theme<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2021\/04\/Responsiveness.png\" alt=\"responsive website theme\" class=\"wp-image-5884\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2021\/04\/Responsiveness.png 600w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/Responsiveness-300x150.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/Responsiveness-370x185.png.webp 370w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/Responsiveness-270x135.png.webp 270w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As&nbsp;we\u2019ve&nbsp;mentioned previously, website speed is a key part of achieving good SEO foundations. A big part of that is how your WordPress theme handles CSS,&nbsp;JavaScript&nbsp;and layout, which has a direct impact on Core Web Vitals like LCP, CLS and INP.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When&nbsp;you\u2019ve&nbsp;narrowed down your search for themes, run each demo site URL&nbsp;and your key page templates&nbsp;on a staging copy through&nbsp;<a href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google&nbsp;PageSpeed&nbsp;Insights<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This tool will run checks on areas such as loading times, mobile&nbsp;optimisation, and&nbsp;core web vital speeds.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It will also show exactly which theme assets are blocking rendering or adding unnecessary weight.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Choosing a lightweight theme from the start avoids performance issues and costly redevelopment later.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is worth bearing in mind when doing&nbsp;this,&nbsp;that most preview versions of themes are low on text &amp; imagery to ensure that they feel fast when testing. The page speed scores you get on the test version will not always exactly match the speed when you have it on your own website, with your own content.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid stacking multiple page builders or feature\u2011heavy plugins that duplicate what the theme already provides, as this is a common cause of unnecessary CSS and JavaScript bloat&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you already have a site, consider testing it through a user\u2019s eyes with a slow connection speed. Google&nbsp;<a href=\"https:\/\/developer.chrome.com\/docs\/devtools\/network\/reference\/#throttling\" target=\"_blank\" rel=\"noreferrer noopener\">recommends this method<\/a>&nbsp;(see figure 9) to do so. If it performs well,&nbsp;brilliant! If not, consider working through the issues from&nbsp;PageSpeed&nbsp;Insights on your site, or&nbsp;redesign&nbsp;as needed.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.20i.com\/blog\/mobile-first-indexing-testing-site-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read this for more on Google\u2019s mobile pagespeed tools<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Add an SSL Certificate<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2021\/04\/SSLs.png\" alt=\"ssl certificate\" class=\"wp-image-5885\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2021\/04\/SSLs.png 600w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/SSLs-300x150.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/SSLs-370x185.png.webp 370w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/SSLs-270x135.png.webp 270w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">An SSL (Secure Sockets Layer) certificate&nbsp;<a href=\"https:\/\/developers.google.com\/search\/blog\/2014\/08\/https-as-ranking-signal\" target=\"_blank\" rel=\"noreferrer noopener\">became a ranking factor in 2014<\/a>.&nbsp;Whilst it is&nbsp;relatively minor&nbsp;in terms of SEO, it is now extremely widely used, and if you&nbsp;don\u2019t&nbsp;have one, your website is going to stand out,&nbsp;in a bad way.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SSL certificates should be included for<a href=\"https:\/\/www.20i.com\/wordpress-hosting\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;free with your hosting provider.<\/a>&nbsp;If not, you should consider switching to one that provides a free SSL certificate as standard.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SSL certificates are included for free with all 20i <a href=\"https:\/\/www.20i.com\/web-hosting\" data-internallinksmanager029f6b8e52c=\"16\" title=\"web hosting\">web hosting<\/a>.<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For an extra boost, look for a hosting provider with&nbsp;<a href=\"https:\/\/www.20i.com\/blog\/what-is-ocsp-stapling-and-how-do-i-use-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">OCSP stapling<\/a>, which improves the connection speed of the SSL handshake by combining two requests into one, meaning higher levels of security, and faster loading times.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8.&nbsp; Add internal links into your copy naturally&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A good internal linking structure is one of the best ways to ensure users and Google alike can navigate through your site.&nbsp;Internal links signal relative importance to search engines and help distribute authority across your site.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should avoid linking to other pages using the target keyword of the original page,&nbsp;as this can cause&nbsp;cannibalisation&nbsp;issues.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When should you add internal links? One way to check this is to use a tool like Google Search Console that will list your pages in order of the number of links.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t&nbsp;overdo&nbsp;it&nbsp;though.&nbsp;Always consider \u201cIf I was reading this, might I actually follow this link to get further info?\u201d&nbsp;That\u2019s&nbsp;what we mean by adding links \u2018naturally\u2019.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Manage Thin &amp; Duplicate Content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As your website grows, ensuring that the index stays clean and relevant becomes more important.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You have&nbsp;a few&nbsp;tools available to control this and ensure that issues such as thin or duplicate content do not arise.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Common examples include checkout, payment and confirmation steps, internal search results, certain faceted filter combinations, bloated tag&nbsp;archives&nbsp;and some author archives.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A handful of these pages is&nbsp;relatively normal,&nbsp;but adding a&nbsp;noindex&nbsp;directive via your SEO plugin or theme&nbsp;can help tidy things&nbsp;up and&nbsp;avoid&nbsp;wasting&nbsp;crawl budget.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Robots.txt disallow rules can also be set to keep search engines away from newer content, however if a page has already been indexed, then disallowing crawling&nbsp;won\u2019t&nbsp;remove it from the index.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You should take care when adding&nbsp;noindex&nbsp;tags, as you&nbsp;don\u2019t&nbsp;want to remove a well-performing page from the search results.&nbsp;&nbsp;Always check Google Analytics&nbsp;to&nbsp;confirm whether&nbsp;a page receives traffic or&nbsp;possesses&nbsp;valuable backlinks before choosing&nbsp;to&nbsp;noindex.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">setting the ID for each header, or by using the <a href=\"https:\/\/wordpress.org\/plugins\/easy-table-of-contents\/\" target=\"_blank\" rel=\"noreferrer noopener\">Easy Table of Contents<\/a> plugin.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The best complete SEO plugins for WordPress&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2021\/04\/Complete-SEO-plugins.png\" alt=\"best wordpress seo plugins\" class=\"wp-image-5873\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2021\/04\/Complete-SEO-plugins.png 600w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/Complete-SEO-plugins-300x150.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/Complete-SEO-plugins-370x185.png.webp 370w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/Complete-SEO-plugins-270x135.png.webp 270w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Now that we&#8217;ve covered what you can do directly, we&#8217;ll look at the SEO plugins available to help you along the way.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2757<strong>Note:<\/strong> <strong>Install one SEO-focused plugin. Multiple<\/strong> plugins compete for resources, reduce performance and can compromise security measures.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"506\" height=\"225\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2021\/04\/yoast-seo.png\" alt=\"yoast logo\" class=\"wp-image-5796\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2021\/04\/yoast-seo.png 506w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/yoast-seo-300x133.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/yoast-seo-370x165.png.webp 370w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/yoast-seo-270x120.png.webp 270w\" sizes=\"auto, (max-width: 506px) 100vw, 506px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Yoast SEO&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yoast<\/a> can be used to optimise text, page titles, descriptions, permalinks and alt text. Built-in technical SEO features such as no-indexing toggles for your internal pages, self-referencing canonical tags and an easy-to-use dashboard help website owners to rapidly assess and improve.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yoast gives suggestions to improve copy from an SEO-centric perspective, which is particularly useful for those starting out with SEO, and for anyone who enjoys the peace of mind of having a &#8220;second opinion\u201d on their on-page SEO.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to many other points, Yoast gives the following information:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How many keywords you have used&nbsp;<\/li>\n\n\n\n<li>If you\u2019ve put one in your first paragraph&nbsp;<\/li>\n\n\n\n<li>Whether you need more headings&nbsp;<\/li>\n\n\n\n<li>If a page is over-optimised&nbsp;<\/li>\n\n\n\n<li>As with any SEO plugin, Yoast\u2019s advice does need to be taken with a pinch of salt. &nbsp;Yoast doesn\u2019t like the more passive tone that might suit an eCommerce site or a financial services company that needs to remain impartial.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"504\" height=\"100\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2021\/04\/aio-seo.png\" alt=\"all in one seo logo\" class=\"wp-image-5797\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2021\/04\/aio-seo.png 504w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/aio-seo-300x60.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/aio-seo-370x73.png.webp 370w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/aio-seo-270x54.png.webp 270w\" sizes=\"auto, (max-width: 504px) 100vw, 504px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">All In One SEO&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another widely used and well-reviewed SEO plugin for WordPress is <a href=\"https:\/\/wordpress.org\/plugins\/all-in-one-seo-pack\/\" target=\"_blank\" rel=\"noreferrer noopener\">All In One SEO<\/a>, also known as AIOSEO. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AIOSEO enables the user to have more control over features that Yoast tends to employ as a default. For example, users have the choice to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Activate bad bot blockers&nbsp;<\/li>\n\n\n\n<li>Noindex pages on an individual basis&nbsp;<\/li>\n\n\n\n<li>Add Robots.txt and Sitemap.xml&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;AIOSEO may be preferred by those who are familiar with on-page ranking and optimisation factors and would benefit from more technical control.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rank Math AI<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With over 2+ million installations and a five-star rating from 6,341 reviews, <a href=\"https:\/\/wordpress.org\/plugins\/seo-by-rank-math\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rank Math<\/a>has the most comprehensive free offering, and is the first WordPress SEO plugin to leverage AI. Far from being a simple ChatGPT clone, this AI has been trained specifically for SEO.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEOPress<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Built as a fast and powerful plugin, <a href=\"https:\/\/wordpress.org\/plugins\/wp-seopress\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEOPress<\/a> has over 300k installations and a five-star rating from 974 reviews. The key feature is the utilisation of ChatGPT 4 to write descriptions and alt text for images and the generation of meta titles.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The SEO Framework<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wordpress.org\/plugins\/autodescription\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO Framework<\/a> is a full featured, preconfigured plugin with over 100k installations and a five-star rating from 344 reviews. The draw of this plugin is the exceptionally low impact to performance, and the simple way in which pages are optimised after installation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>SEO by Squirrly<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Introduced as the \u2018First AI Private SEO Consultant\u2019, <a href=\"https:\/\/wordpress.org\/plugins\/squirrly-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO Squirrly<\/a> has over 100k+ downloads and positions itself as the best and easiest to use SEO plugin for SMEs, freelancers, bloggers and solopreneurs. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Slim SEO<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Intended as an extremely lightweight and automated alternative, <a href=\"https:\/\/wordpress.org\/plugins\/slim-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slim SEO<\/a> has over 30k installations and a 4.5-star rating. Designed for those who want a fully automated plugin, Slim SEO takes care of the basics very well.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Other plugins to improve your SEO&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2021\/04\/Other-plugins-to-improve-your-SEO.png\" alt=\"\" class=\"wp-image-18548\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2021\/04\/Other-plugins-to-improve-your-SEO.png 600w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/Other-plugins-to-improve-your-SEO-300x150.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/Other-plugins-to-improve-your-SEO-400x200.png.webp 400w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/Other-plugins-to-improve-your-SEO-150x75.png.webp 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Some additional features are often needed to address the more technical ranking factors, such as page speed, image optimisation or clearing up your database.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The following plugins provide specific fixes for your WordPress site\u2019s Technical SEO:&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Schema plugins \u2013 for adding extra data to your pages<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wordpress.org\/plugins\/schema\/\" target=\"_blank\" rel=\"noreferrer noopener\">Schema<\/a> and <a href=\"https:\/\/wordpress.org\/plugins\/schema-and-structured-data-for-wp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Schema &amp; Structured Data for WP &amp; AMP<\/a> allow extra information besides page content to be presented to search engines as they crawl your website. Having accurate descriptions of page content allows search engines to better categorise and serve results. Schema can include information such as customer reviews, events, pricing and product information.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Having this information present in schema markup can also make your website eligible for rich snippet SERP features such as review stars, which help to improve your click through rate, and ultimately drive more traffic to your content. It can also help to rank your content in \u201cposition zero\u201d &#8211; otherwise known as the answer box at the top of the results page.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2757<strong>Some WordPress SEO plugins do have some basic (Yoast) to more advanced (Rank Math, AIOSEO) schema ability. For more precise or sector-specific schema tags, an additional schema plugin would be needed<\/strong>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Redirection<\/strong> \u2013 re-routes users to the correct page and preserving your site\u2019s authority&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wordpress.org\/plugins\/redirection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Redirection<\/a> allows you to manage and organise redirections, to minimise any 404 errors. It\u2019s a very straightforward way to add individual redirects, as well as upload multiple redirects. This is particularly essential for large sites, or if you are re-structuring established category pages.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Overall, it helps you to preserve any link authority and rankings your pages may have built up. It is great to install from the start, whether you manage tiny or very large sites, as you can quickly and easily manage your redirects.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Asset CleanUp <\/strong>\u2013 removes unused CSS &amp; JavaScript files from your pages&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With so many plugins installed on most WordPress sites, cleaning up unused code is a great way to improve your site\u2019s page speed and ultimately, SEO.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wordpress.org\/plugins\/wp-asset-clean-up\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Asset CleanUp<\/strong><\/a><strong> <\/strong>helps identify which plugins could be switched off on certain pages, cleaning up the HTML code for better load times. The plugin flags up any other unused code, such as lines of Custom Style Sheets (CSS), which is a common flag on Google\u2019s PageSpeed Insights tool.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>WP-Sweep<\/strong> \u2013 cleans up unnecessary files on your database&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Particularly for sites that have been established for a while, <a href=\"https:\/\/wordpress.org\/plugins\/wp-sweep\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Sweep<\/a> can help to clean up files that have built up on your database. This might include revisions, auto drafts and spam comments.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It works by using the native delete function in WordPress, as opposed to putting through SQL requests, keeping your code clean. Ultimately, it aims to speed up your database and free up space that could be put to better use.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Code Snippets<\/strong> \u2013 add extra functionality without going into the PHP file&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adding extensions to your site\u2019s functionality can be done with <a href=\"https:\/\/wordpress.org\/plugins\/code-snippets\/\" target=\"_blank\" rel=\"noreferrer noopener\">Code Snippets<\/a>.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This plugin prevents you from having to add or change code directly using the site\u2019s PHP file (which can break your site if something goes wrong!). It also keeps all your code snippets organised and automatically cleans up any code that you wish to remove or change.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It not only avoids unnecessary code on your site, but you don\u2019t have to install lots of different plugins for changes that could be done through this one.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whilst not the primary purpose, Code Snippets also comes with the option to fully disable the Gutenberg editor, which some users find useful.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Cache plugins for WordPress SEO<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When a user loads a page, multiple queries are sent to the WordPress database. Queries use processing time and resources, and sending the same queries each time a page is accessed is an inefficient way of delivering content.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Using a cache plugin reduces loading times by having repeatedly accessed data in place and ready to go, instead of having to be processed and delivered for each unique visitor.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These cache plugins have excellent reviews:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WP Fastest Cache&nbsp;<\/li>\n\n\n\n<li>W3 Total Cache&nbsp;<\/li>\n\n\n\n<li>WP Rocket&nbsp;<\/li>\n\n\n\n<li>WP Super Cache&nbsp;<\/li>\n\n\n\n<li>Cache Enabler&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2757<strong>If you host your WordPress website with 20i, we strongly advise that you do not use cache plugins. Our proprietary StackCache technology is finely tuned to cache websites hosted on our platform. Using cache plugins on top of cache plugins can lead to issues and a reduction in performance.<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Image optimisation plugins for performance<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your site is hosted with 20i, image optimisation is applied at server level by the <a href=\"https:\/\/www.20i.com\/support\/cdn\/website-acceleration-suite\" target=\"_blank\" rel=\"noreferrer noopener\">Website Acceleration Suite<\/a> as part of our <a href=\"https:\/\/www.20i.com\/cdn\" target=\"_blank\" rel=\"noreferrer noopener\">free Content Delivery Network<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For website owners not on our platform, here are the best SEO-friendly image optimisation plugins for WordPress:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/03\/image-files-sizes-for-performance.png\" alt=\"image compression\" class=\"wp-image-12275\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2024\/03\/image-files-sizes-for-performance.png 600w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/03\/image-files-sizes-for-performance-300x150.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/03\/image-files-sizes-for-performance-400x200.png.webp 400w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2024\/03\/image-files-sizes-for-performance-150x75.png.webp 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Keeping image files appropriately balanced between size and quality is a major part of ensuring pages load quickly. Fast loading pages receive more favourable rankings from Search Engines. Google\u2019s Page Speed Insights tool helps you to pinpoint page content that slows down the overall speed of your website. The numerical values assigned to aspects like &#8216;Largest Contentful Paint&#8217; often relate to images as the source of needlessly high bandwidth use. &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re interested in a deep dive into making image files smaller, you might be interested in our <a href=\"https:\/\/www.20i.com\/blog\/image-optimisation-web-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ultimate Guide to Image Optimisation<\/a>. Optimising images before uploading them to WordPress enables you to start on the right foot. The following plugins will help to manage media that has already been uploaded: &nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Smush<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The original image optimisation plugin, <a href=\"https:\/\/wordpress.org\/plugins\/wp-smushit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Smush<\/a> has over 1 million downloads, a five-star rating and is regularly updated.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Smush brings advanced functionality to users of all abilities with a simple to use interface that enables easy toggling of SEO friendly features, such as lazy loading. It\u2019s also much quicker for those that do. For example, the lazy-load feature, which loads images after it loads the more important elements (in terms of your SEO), can be turned on at the click of a button.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>EWWW<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With 1+ million downloads and a 5-star rating, <a href=\"https:\/\/wordpress.org\/plugins\/ewww-image-optimizer\/\" target=\"_blank\" rel=\"noreferrer noopener\">EWWW<\/a> has become one of the main competitors to Smush.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It can be extensively customised, making it especially suitable for webmasters who want more control.and the Easy IO feature can be enabled in one click.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Shortpixel<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With 300k+ downloads and a 4.6-star rating, <a href=\"https:\/\/wordpress.org\/plugins\/shortpixel-image-optimiser\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shortpixel<\/a> presents one of the best free offerings. Upgrading to premium unlocks additional features and is comparatively inexpensive.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s designed to be very lightweight and optimises images and PDFs using as few resources as possible. Glossy JPEG reduction is included in the free service tier, which is significant for those who need to retain the quality, such as photographers.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Imagify<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/wordpress.org\/plugins\/imagify\/\" target=\"_blank\" rel=\"noreferrer noopener\">Imagify<\/a> is a well-reviewed image optimisation tool that operates at server-level, minimising load times. Low level settings can be tweaked for precise control.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another key feature is being able to create and show .webp versions of your images. Webp is still considered by Google a \u201cnext gen\u201d image format and is likely to positively affect the search results at some point.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Free WordPress SEO plugins<\/strong>&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"300\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2021\/04\/Free-plugins.png\" alt=\"free seo plugins\" class=\"wp-image-5877\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2021\/04\/Free-plugins.png 600w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/Free-plugins-300x150.png.webp 300w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/Free-plugins-370x185.png.webp 370w, https:\/\/www.20i.com\/blog\/wp-content\/smush-webp\/2021\/04\/Free-plugins-270x135.png.webp 270w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Here is a list of the plugins we&#8217;ve mentioned that are completely free:&nbsp;<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/wordpress.org\/plugins\/seo-by-rank-math\/\" target=\"_blank\" rel=\"noreferrer noopener\">RankMath<\/a>&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/wordpress.org\/plugins\/slim-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SlimSEO<\/a>&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/wordpress.org\/plugins\/advanced-excerpt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Advanced Excerpt<\/a>&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/wordpress.org\/plugins\/easy-table-of-contents\/\" target=\"_blank\" rel=\"noreferrer noopener\">Easy Table of Contents<\/a>&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/wordpress.org\/plugins\/wp-seo-structured-data-schema\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP SEO Structured Data Schema<\/a>&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/en-gb.wordpress.org\/plugins\/all-in-one-schemaorg-rich-snippets\/\" target=\"_blank\" rel=\"noreferrer noopener\">Schema Rich Snippets<\/a>&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/wordpress.org\/plugins\/redirection\/\" target=\"_blank\" rel=\"noreferrer noopener\">Redirection<\/a>&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"8\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/wordpress.org\/plugins\/autoptimize\/\" target=\"_blank\" rel=\"noreferrer noopener\">Autoptimize<\/a>&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"9\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/wordpress.org\/plugins\/rel-nofollow\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rel Nofollow<\/a>&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"10\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/wordpress.org\/plugins\/easy-table-of-contents\/\" target=\"_blank\" rel=\"noreferrer noopener\">Easy Table of Contents<\/a>&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"11\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/wordpress.org\/plugins\/wp-super-cache\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Super Cache<\/a>&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"12\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/wordpress.org\/plugins\/cache-enabler\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cache Enabler<\/a>&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"13\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/wordpress.org\/plugins\/code-snippets\/\" target=\"_blank\" rel=\"noreferrer noopener\">Code Snippets<\/a>&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"14\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/wordpress.org\/plugins\/wp-sweep\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Sweep<\/a>&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"15\" class=\"wp-block-list\">\n<li><a href=\"https:\/\/wordpress.org\/plugins\/w3-total-cache\/\" target=\"_blank\" rel=\"noreferrer noopener\">W3 Total Cache<\/a>&nbsp;<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">If you are not using WordPress, check out these <a href=\"https:\/\/www.20i.com\/blog\/free-seo-tools-small-medium-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">Free SEO Tools<\/a>.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nearly-free WordPress SEO plugins<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The following plugins provide core features with more advanced functions available behind a paywall:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Yoast SEO<\/strong> \u2013 whilst there is a very comprehensive free version, further tools and improvements are available on the premium version.&nbsp;<\/li>\n\n\n\n<li><strong>AIOSEO<\/strong> \u2013 there is a free version, but payment is required for more advanced features and integrations.&nbsp;<\/li>\n\n\n\n<li><strong>SEOPress<\/strong> \u2013 free for the basic version, with a premium version available.&nbsp;<\/li>\n\n\n\n<li><strong>SEO Framework<\/strong> \u2013 default functionality is free, but you need to pay for the premium extensions.&nbsp;<\/li>\n\n\n\n<li><strong>SEO by Squirrly<\/strong> \u2013 free to use, but the PRO version contains more in-depth features for content marketing and SEO.&nbsp;<\/li>\n\n\n\n<li><strong>WP Rocket<\/strong> \u2013 this is a premium, and very popular plugin, with a three-tier pricing system. It has a 14-day free trial period, too.&nbsp;<\/li>\n\n\n\n<li><strong>Table of Contents Plus<\/strong> \u2013 an extension to Easy Table of Contents, the creator asks for a donation to a charity of your choice for users of the Plus version.&nbsp;<\/li>\n\n\n\n<li><strong>Akismet <\/strong>\u2013 free for personal use, but there is a subscription fee for business and commercial use.&nbsp;<\/li>\n\n\n\n<li><strong>WP Fastest Cache<\/strong> \u2013 this is free to download and use the basic features, but the premium version can be purchased after download.&nbsp;<\/li>\n\n\n\n<li><strong>Imagify<\/strong> \u2013 free up to 25Mb of images, then a one-time or monthly fee.&nbsp;<\/li>\n\n\n\n<li><strong>Asset CleanUp<\/strong> \u2013 limited features are available for free, but the full version is paid.&nbsp;<\/li>\n\n\n\n<li><strong>SEO Squirrly<\/strong> \u2013 all tools are included for free, but there is an optional PRO plan for further improvements and functionality.&nbsp;<\/li>\n\n\n\n<li><strong>Smush<\/strong> \u2013 compressing images is free, but further features are available in the paid-for version.&nbsp;<\/li>\n\n\n\n<li><strong>EWWW<\/strong> \u2013 free for the essential options, but some advanced features come with the paid plan.&nbsp;<\/li>\n\n\n\n<li><strong>Shortpixel <\/strong>\u2013 all services are included for free, up to 100 image credits per month. It\u2019s inexpensive to buy more image credits, which is useful if you add lots of images per month.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Optimising your WordPress website for search engines may seem like a never-ending to-do list at times. Don&#8217;t be disheartened.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s important to remember that beyond these easy WordPress SEO tips, the most important thing for good SEO is to provide high quality, accessible content that answers people&#8217;s questions. You can still do well in search results without religiously covering every single recommendation in this article.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But even working through one or two of the points on this guide each month will begin to provide tangible results.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let us know how you get on, and feel free to get in touch.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hosting with 20i means your website will load more quickly, providing a better speed rating from Google and a more enjoyable experience for your users.<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Every hosting plan includes features such as WordPress Staging, a CDN, a Website Acceleration Suite, bulk site management, free daily backups, unlimited email, enterprise level security features and much more! Check out our <\/em><a href=\"https:\/\/www.20i.com\/wordpress-hosting\" target=\"_blank\" rel=\"noreferrer noopener\"><em>WordPress Hosting<\/em><\/a><em> here.<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Did you know that 85% of digital marketers use AI tools in their work? 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