{"id":7355,"date":"2022-01-06T09:25:10","date_gmt":"2022-01-06T09:25:10","guid":{"rendered":"https:\/\/www.20i.com\/blog\/?p=7355"},"modified":"2026-02-20T09:31:14","modified_gmt":"2026-02-20T09:31:14","slug":"matomo-review","status":"publish","type":"post","link":"https:\/\/www.20i.com\/blog\/matomo-review\/","title":{"rendered":"Matomo Analytics review"},"content":{"rendered":"\n

In this first impressions review I\u2019m going to have a look at web analytics software Matomo<\/a>. Is it a viable Google Analytics alternative? Is it easy to get started? How easy is it to query the data?<\/p>\n\n\n

Matomo Analytics review<\/p>

\ud83c\udfc6 Highly recommended<\/p>

Installation<\/span>
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Onboarding<\/span>
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Features<\/span>
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Ease of use<\/span>
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Summary<\/p>

\u2705 Easy installation
\u2705 Quick to learn
\u2705 No data sampling
\u274c Paid extensions for some ‘basic’ features
\u274c No integration with Google Ads, Adsense and Search Console – for obvious reasons<\/p>

4.5<\/span>
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\n\t\t\t\t\tCall To Action<\/span>\n\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t\t<\/div><\/div>\n<\/div><\/div><\/div><\/div>\n\n\n

What has been reviewed?<\/h2>\n\n\n\n