{"id":8266,"date":"2022-05-18T10:27:43","date_gmt":"2022-05-18T09:27:43","guid":{"rendered":"https:\/\/www.20i.com\/blog\/?p=8266"},"modified":"2026-06-17T08:25:38","modified_gmt":"2026-06-17T07:25:38","slug":"customer-case-study-function28","status":"publish","type":"post","link":"https:\/\/www.20i.com\/blog\/customer-case-study-function28\/","title":{"rendered":"Customer case study: Discover how 20i unlocked new opportunities for Function28"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.function28.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">Function28<\/a>, part of the Core Synergy Limited group, is a digital services company based in Devon, UK, specialising in web development, hosting\u00a0infrastructure, and performance-driven digital marketing.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded over&nbsp;two decades ago&nbsp;by&nbsp;Russ Murch,&nbsp;the agency&nbsp;initially&nbsp;focused on helping&nbsp;businesses&nbsp;establish&nbsp;their&nbsp;own&nbsp;online presence through custom-built websites,&nbsp;dependable&nbsp;infrastructure&nbsp;and strategic SEO.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over time, the business expanded&nbsp;beyond a traditional agency model, with&nbsp;the&nbsp;wider Core Synergy&nbsp;parent company&nbsp;also building and scaling its own e-commerce brands.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Across&nbsp;this&nbsp;growing ecosystem,&nbsp;the&nbsp;hosting infrastructure&nbsp;remains&nbsp;the backbone of the&nbsp;organisation.&nbsp;Managing&nbsp;the platform&nbsp;in-house allows them&nbsp;to&nbsp;maintain&nbsp;a diverse range&nbsp;of technical environments, from local&nbsp;businesses to high-traffic custom-built e-commerce platforms.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1832\" height=\"842\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/function-28-website-homepage.png\" alt=\"Function28 website homepage\" class=\"wp-image-19742\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/function-28-website-homepage.png 1832w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/function-28-website-homepage-300x138.png 300w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/function-28-website-homepage-768x353.png 768w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/function-28-website-homepage-1536x706.png 1536w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/function-28-website-homepage-400x184.png 400w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/function-28-website-homepage-800x368.png 800w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/function-28-website-homepage-832x382.png 832w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/function-28-website-homepage-1664x765.png 1664w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/function-28-website-homepage-1248x574.png 1248w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/function-28-website-homepage-1320x607.png 1320w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/function-28-website-homepage-150x69.png 150w\" sizes=\"auto, (max-width: 1832px) 100vw, 1832px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The problem:&nbsp;Hosting limitations blocking business&nbsp;development&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before&nbsp;switching to 20i, Function28&nbsp;faced&nbsp;constant&nbsp;challenges&nbsp;with their&nbsp;previous&nbsp;provider.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These&nbsp;obstacles&nbsp;created frustrations for both the team and their clients, which began holding the business back&nbsp;from&nbsp;operating&nbsp;effectively.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Key challenges&nbsp;&nbsp;&nbsp;<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Performance issues<\/strong>&nbsp;\u2013&nbsp;Constant slow website speeds&nbsp;and frequent disruptions&nbsp;affected user experience and client satisfaction.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Server-level&nbsp;faults&nbsp;<\/strong>\u2013 The team spent more time firefighting&nbsp;server-level&nbsp;problems&nbsp;with little&nbsp;assistance&nbsp;from their&nbsp;previous&nbsp;provider,&nbsp;leaving issues they&nbsp;couldn\u2019t&nbsp;resolve themselves.&nbsp;&nbsp;<\/li>\n\n\n\n<li><strong>Missed expansion opportunities &#8211; <\/strong>Missing key features prevented the agency from reaching the next stage of business growth.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f&nbsp;It became&nbsp;evident&nbsp;that if Function28 were going to&nbsp;continue supporting&nbsp;their ongoing&nbsp;expansions, they&nbsp;would&nbsp;need&nbsp;a hosting partner they could rely on.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1464\" height=\"727\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-customer-website.png\" alt=\"Function28 customer websites\" class=\"wp-image-19743\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-customer-website.png 1464w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-customer-website-300x149.png 300w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-customer-website-768x381.png 768w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-customer-website-400x199.png 400w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-customer-website-800x397.png 800w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-customer-website-832x413.png 832w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-customer-website-1248x620.png 1248w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-customer-website-1320x655.png 1320w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-customer-website-150x74.png 150w\" sizes=\"auto, (max-width: 1464px) 100vw, 1464px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Why Function28 chose 20i&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Russ&nbsp;first&nbsp;discovered 20i&nbsp;through a marketing&nbsp;email. Initially, the&nbsp;competitive pricing caught his attention, but it quickly became clear&nbsp;to him&nbsp;that the&nbsp;20i&nbsp;platform offered&nbsp;much more than affordability.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After exploring the services and&nbsp;technical&nbsp;support available,&nbsp;they&nbsp;realised that 20i delivered a combination that was difficult to match elsewhere.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cHand&nbsp;on heart,&nbsp;I can say&nbsp;we do not believe 20i\u2019s&nbsp;services, prices and support are beatable\u201d<\/em>&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Outstanding performance<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">20i\u2019s&nbsp;fast speeds&nbsp;and strong uptime ensure&nbsp;a&nbsp;reliable&nbsp;experience&nbsp;for both the&nbsp;Function28&nbsp;website&nbsp;and&nbsp;its&nbsp;clients\u2019 sites,&nbsp;helping&nbsp;to&nbsp;deliver&nbsp;consistently strong&nbsp;results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Excellent support<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The support team provides fast, knowledgeable&nbsp;assistance&nbsp;when&nbsp;it\u2019s&nbsp;needed most, allowing&nbsp;issues&nbsp;to&nbsp;be&nbsp;resolved&nbsp;quickly without having to&nbsp;wait in&nbsp;long&nbsp;queues or&nbsp;speak&nbsp;to&nbsp;support&nbsp;members&nbsp;who&nbsp;lack&nbsp;the technical&nbsp;expertise.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Competitive&nbsp;pricing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A powerful platform at a price point that makes scaling a&nbsp;<a href=\"https:\/\/www.20i.com\/reseller-hosting\" target=\"_blank\" rel=\"noreferrer noopener\">Reseller&nbsp;Hosting<\/a>&nbsp;business sustainable&nbsp;while&nbsp;maintaining&nbsp;healthy margins.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A platform built for growth<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Robust&nbsp;infrastructure allows&nbsp;the agency&nbsp;to confidently&nbsp;support&nbsp;client websites alongside its own&nbsp;internal e-commerce brands.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Extra features&nbsp;for less&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Premium features that are often treated as paid extras elsewhere&nbsp;come included as standard&nbsp;with&nbsp;20i,&nbsp;reducing complexity and&nbsp;additional&nbsp;costs.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A seamless migration&nbsp;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Russ&nbsp;found setting up and migrating to 20i&nbsp;straightforward&nbsp;throughout the&nbsp;whole&nbsp;process.&nbsp;Even when&nbsp;they thought they&nbsp;would&nbsp;run into&nbsp;problems, the&nbsp;20i&nbsp;support&nbsp;team&nbsp;was&nbsp;quickly&nbsp;on hand to&nbsp;help.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1835\" height=\"783\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-create-manage-inspire.png\" alt=\"Function28 create manage inspire\" class=\"wp-image-19281\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-create-manage-inspire.png 1835w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-create-manage-inspire-300x128.png 300w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-create-manage-inspire-768x328.png 768w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-create-manage-inspire-1536x655.png 1536w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-create-manage-inspire-400x171.png 400w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-create-manage-inspire-800x341.png 800w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-create-manage-inspire-832x355.png 832w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-create-manage-inspire-1664x710.png 1664w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-create-manage-inspire-1248x533.png 1248w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-create-manage-inspire-1320x563.png 1320w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-create-manage-inspire-150x64.png 150w\" sizes=\"auto, (max-width: 1835px) 100vw, 1835px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">The results&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Moving to 20i has been a fundamental shift for Function28, transforming&nbsp;hosting from&nbsp;a&nbsp;technical task&nbsp;into a high-performing asset that actively&nbsp;supports&nbsp;business growth.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1834\" height=\"626\" src=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-creative-idea.png\" alt=\"Function28 creative idea\" class=\"wp-image-19282\" srcset=\"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-creative-idea.png 1834w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-creative-idea-300x102.png 300w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-creative-idea-768x262.png 768w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-creative-idea-350x120.png 350w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-creative-idea-1536x524.png 1536w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-creative-idea-400x137.png 400w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-creative-idea-800x273.png 800w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-creative-idea-832x284.png 832w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-creative-idea-1664x568.png 1664w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-creative-idea-1248x426.png 1248w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-creative-idea-1320x451.png 1320w, https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/Function-28-creative-idea-150x51.png 150w\" sizes=\"auto, (max-width: 1834px) 100vw, 1834px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The outcome: Function28 recommendation&nbsp;&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Today, Function28 continues to&nbsp;expand&nbsp;with a hosting partner that&nbsp;provides them all the tools&nbsp;they need to scale their services and support their&nbsp;developing&nbsp;digital brands.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f&nbsp;\u201cWe would&nbsp;absolutely recommend&nbsp;20i.&nbsp;When you are an agency or a business scaling your brands, the hosting you choose is either your greatest bottleneck or your strongest foundation. With 20i,&nbsp;it is&nbsp;definitively the latter.\u201d&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Read more case studies from\u00a0<a href=\"https:\/\/www.20i.com\/20i-customers\">20i customers<\/a>. Want to share your experience?\u00a0<a href=\"https:\/\/my.20i.com\/feedback\">Get in touch<\/a>.<\/p>\n\n\n<div class='code-block code-block-2' style='margin: 8px 0; clear: both;'>\n\n<div class='ai-rotate ai-unprocessed ai-rotate-2-10002299' data-shares='WzUwLDEwMF0=' style='position: relative;'>\n<div class=\"ai-rotate-option\" data-index=\"1\" data-name=\"UmVzZWxsZXIgSG9zdGluZw==\" data-code=\"Cjxocj4KPGJyIC8+CjxhIGhyZWY9Imh0dHBzOi8vd3d3LjIwaS5jb20vcmVzZWxsZXItaG9zdGluZyIgdGFyZ2V0PSJfYmxhbmsiPjxpbWcgc3JjPSJodHRwczovL3d3dy4yMGkuY29tL2Jsb2cvd3AtY29udGVudC91cGxvYWRzLzIwMjYvMDMvQmxvZy1BZC1SZXNlbGxlci0xMjAweDYyNS0xLnBuZyIgbG9hZGluZz0ibGF6eSIgYWx0PSJVbmxpbWl0ZWQgUmVzZWxsZXIgSG9zdGluZyI+PC9hPgoK\">\n<\/div>\n<div class=\"ai-rotate-option\" data-index=\"2\" data-name=\"MjBpIFlvdVR1YmU=\" data-code=\"Cjxocj4KPGJyIC8+CjxhIGhyZWY9Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL0AyMGlob3N0aW5nP3N1Yl9jb25maXJtYXRpb249MSIgdGFyZ2V0PSJfYmxhbmsiPjxpbWcgc3JjPSJodHRwczovL3d3dy4yMGkuY29tL2Jsb2cvd3AtY29udGVudC91cGxvYWRzLzIwMjYvMDUvMjBpLVlvdVR1YmUtMTIwMHg2MjUtMS5wbmciIGxvYWRpbmc9ImxhenkiIGFsdD0iMjBpIFlvdVR1YmUiPjwvYT4=\">\n<\/div>\n<\/div>\n<script>if (typeof ai_js_code == 'boolean') {var ai_block_div = document.querySelector ('.ai-rotate-2-10002299'); ai_process_rotation (ai_block_div); ai_block_div.classList.remove ('ai-rotate-2-10002299');};<\/script>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"Function28, part of the Core Synergy Limited group, is a digital services company based in Devon, UK, specialising&hellip;","protected":false},"author":39,"featured_media":19232,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"ub_ctt_via":"","_monsterinsights_skip_tracking":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","footnotes":""},"categories":[301],"tags":[307],"class_list":["post-8266","post","type-post","status-publish","format-standard","has-post-thumbnail","category-customer-stories","tag-customer-case-study","cs-entry"],"featured_image_src":"https:\/\/www.20i.com\/blog\/wp-content\/uploads\/2022\/05\/function-no-title.png","author_info":{"display_name":"Ellie Brealey","author_link":"https:\/\/www.20i.com\/blog\/author\/elliebrealey\/"},"_links":{"self":[{"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/posts\/8266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/comments?post=8266"}],"version-history":[{"count":23,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/posts\/8266\/revisions"}],"predecessor-version":[{"id":19792,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/posts\/8266\/revisions\/19792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/media\/19232"}],"wp:attachment":[{"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/media?parent=8266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/categories?post=8266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.20i.com\/blog\/wp-json\/wp\/v2\/tags?post=8266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}