Founded in 2017 by Alexander Johnson, Avid Panda Digital Marketing helps businesses grow their online presence through expert digital marketing strategies.
After seeing many companies struggle to build an effective online presence, Alexander left his corporate role to support businesses using his years of digital marketing experience.
As the agency expanded, Alexander noticed limitations with his hosting provider. To continue growing Avid Panda, hosting needed to become a core part of the agency’s offerings.
To make that possible, Alexander required a platform that was easier to manage, more scalable and commercially viable. That’s when Avid Panda discovered 20i and made the move.
The problem: Hosting limitations restricting business growth
Alexander noticed early on that his previous hosting provider wasn’t designed for a growing digital agency.
As Avid Panda expanded its services, the platform struggled to support the agency’s ambitions. The pricing structure made scaling difficult, while the available tools made website management more complicated for the team.
Recognising that hosting could become a core service within the business, Alexander decided to switch providers before the limitations began slowing growth.
“20i made it a lot easier to market the hosting than other options we considered.”
Key challenges
- Scaling limitations – The previous hosting setup wasn’t structured to support agency growth.
- Higher costs – The pricing model made it harder to expand hosting profitability.
- Inefficient tools – The platform interface made day-to-day management difficult, particularly for junior team members.
- Missed opportunities – Hosting was difficult to position as a core service within the agency’s offering.
➡️ Alexander realised that switching to a reseller-focused hosting platform would unlock new growth opportunities.
Why Avid Panda chose 20i
Alexander first discovered 20i through a mailer highlighting the platform’s focus on reseller hosting and scalability.
Intrigued by the features available, he decided to test the platform for himself.
After trying 20i, the decision to stay was easy. One of the biggest standouts was how quickly 20i continued to improve its offerings, with user feedback often implemented within weeks.
Business Opportunities
20i allowed Avid Panda to fully commit to offering hosting as a part of its services. This helped grow that side of the business and created more marketing opportunities with both existing and new clients.
Accessible data and reporting
20i provides detailed reports that help Avid Panda monitor performance and manage client accounts more effectively.
These included hosting usage reports, backups reports, billing and payment reports, security and access reports, and logs and diagnostic reports.
Competitive pricing and margins
20i reseller-focused pricing structure makes it easier for Avid Panda to grow its hosting services while continuing to deliver high-quality solutions for clients.
My20i control panel
My20i, 20i’s custom-built control panel designed specifically for agencies, makes it easy to manage multiple client accounts from a single dashboard.
It has also been particularly helpful for Avid Panda’s junior team members, who find the interface easy to learn and use.
The results
Since migrating to 20i, Avid Panda has seen huge improvements in both efficiency and performance across their clients’ websites, with most clients growing up to three times their original size.
With less time spent on hosting administration, the team can focus more on delivering marketing results for clients.
One standout moment came when a client website hosted on a different server got hacked. With the help of the 20i support team, the site was quickly migrated to 20i, where improved security measures helped block further attacks and stabilise the website.
“The support is great, and you get the impression that 20i really works as a team.”
The outcome: Avid Panda’s recommendation
Today, Avid Panda Digital Marketing continues to grow with a hosting partner that supports both its technical needs and their business ambitions.
➡️ “Yes, I’d say go for it and give 20i a try. Perhaps what’s most telling is that after we switched to 20i we stopped white labelling the hosting and didn’t hesitate to tell clients which hosting platform we use.”
Nice interview. I can relate to switching from CPanel to StackCP, and will say I now prefer StackCP for user-friendliness, and is a god send for managing clients
I like the name, Avid Panda..