Google Search Quality Raters – Who they are and why they still matter in the AI era
Google’s search algorithm runs on thousands of signals: Fifteen-plus ranking systems. Over 200 ranking factors. Constant updates and…
Why Branded SEO Traffic is More Important Than Ever
Why branded SEO traffic is more important than ever, and why you should be looking to grow it in a zero click world.
Using AI to Sell More Hosting
In this post, we’ll explore practical ways to use AI to sell more hosting. From building your own AI-powered expert, improving customer…
How to Track AI Traffic in GA4
AI powered search and chatbot tools are becoming a significant part of how users find and engage with websites. A study by Higher Visibility…
Interaction to Next Paint (INP) – What it is & how to optimise it
A slow or unresponsive website can frustrate visitors and drive them away. But responsiveness isn’t just about how quickly a page loads,…
The SEO Metrics That Matter (And How to Track Them)
Understanding and tracking your SEO metrics is key to optimising your campaigns and maximising your return on investment. With so many…
Leveraging AI to Enhance Your Brand and Content
AI usage is at an all-time high. In fact, our recent AI survey revealed that among web professionals, 39% use AI daily, while 40% incorporate…
Magento SEO: How to get started and boost your store rankings
Used by thousands of the worlds biggest brands – including Jaguar Land Rover, Canon, and Nespresso – Magento is one of the biggest names in…
EEAT Quick Wins to boost SEO
If you’re looking to boost your website’s visibility in search results, EEAT (Expertise, Authoritativeness, Trustworthiness) should be at the…
How to detect & fix keyword cannibalisation
For many years, the phrase “content is king” dominated SEO. This led to a “more is more” approach, with massive content creation underpinning…
Does Domain forwarding help SEO in 2024?
Domain forwarding was once a popular tactic in the early days of SEO to quickly boost sites’ rankings. Usage of domain forwarding in SEO…
Using AI for Copy: Pros, Cons, and Best Practices
Which of these two introductions do you think was written by AI? Intro 1 The growing role of AI in copywriting and marketing brings exciting…