Featured Customer: COBA

Hi! I’m Laura, senior account manager at COBA.

We’re a specialist digital agency focused on helping clients overcome key marketing challenges — from driving growth and improving marketing efficiency to supporting market entry and customer retention.

What does COBA specialise in? Do you serve any particular market?

We primarily work with B2B clients in the construction and commercial space, covering both e-commerce and lead generation.

We also support clients in finance and legal sectors, including those offering specialist services like conveyancing, equity release, and offshore investments.

Our true specialism lies in helping clients achieve a profitable customer acquisition cost — whether through e-commerce or lead generation.

Our approach is rooted in understanding each client’s business at a net profit level, not just top-line revenue.

That’s where we differ from most agencies: we collaborate closely with clients to align marketing strategy directly with their bottom line.

You’ve recently rebranded. What was behind the decision, and how is everything going?

The rebrand to COBA marked a shift away from siloed services like PPC and SEO, and toward a more holistic digital offering.

It reflects our evolution into a full creative marketing partner, with new capabilities in video production, content strategy, and social media marketing.

The transition has been smooth, and the rebrand has helped us better articulate the value we bring to clients.

What is the secret of your success?

Truly understanding our clients, challenging assumptions, and staying focused on what really matters: measurable net profit.

We don’t just chase traffic, leads, or revenue — we work toward outcomes that make a real difference to the business.

What do you love most about what you do?

We love partnering with clients who are facing real business challenges and helping them unlock new growth opportunities.

There’s nothing more rewarding than seeing our strategies deliver meaningful impact — especially when it transforms the direction of their business.

How do you use 20i’s Reseller Hosting?

We use 20i for all of our hosting needs. High-traffic websites are hosted on the cloud platform, while most client sites run smoothly on shared hosting.

Some clients have their own control panel access, but as we provide fully managed hosting, it’s usually our team who handle day-to-day tasks within the platform.

How have you and your clients found the High-Frequency Hosting experience?

Website Turbo has been a great performance booster — especially when a full cloud server isn’t justified.

It’s an excellent middle ground that helps optimise page load speed and overall site experience without the cost of a dedicated server.

You’ve been with 20i for quite some time now. What’s made you stick with us?

It comes down to three things: the simplicity and usability of the control panel, the evolution of the cloud platform to meet our growing needs, and the outstanding customer support.

It’s rare to find a hosting provider that ticks all those boxes.

What does the future hold for you and COBA?

We’ve got exciting plans in the pipeline — from internal tools that give clients real-time insights into marketing performance to expanding into brand strategy and creative content.

Our aim is to continue helping clients grow smarter, not just bigger.

What advice would you share with other web designers/marketing professionals?

Take the time to build your ideal tech stack and fully commit to it.

Whether it’s Webflow, Framer, WordPress, or custom React builds — develop a consistent framework that saves time on repetitive tasks.

That way, you can focus more on solving your clients’ real challenges and helping them reach their goals.

Where can people find you and get in touch?

Feel free to reach out through our website: https://coba.agency

We’re also on Instagram, LinkedIn and Facebook.