Founded in 2014 by Matt Janaway. Marketing Labs is a performance-focused digital marketing agency, dedicated to building and delivering measurable growth.
Over the 10 years Marketing Labs has evolved significantly. What began as a business focused primarily on search marketing has expanded into a full-service digital marketing agency.
Today, Marketing Labs delivers a mix of services including SEO, Google Ads, paid social, and strategic consultancy. The channels are all designed to work together as part of a growth-focused marketing ecosystem, with the simple goal that each channel supports each other and contribute to clear commercial objectives.
As the agency’s service catalogue grew, so did its client base, which in term began putting pressure on its previous hosting providers. Matts clients’ websites started experiencing slower load times, occasionally downtime, and inconsistent performance.
Matt became increasingly concerned that this could cause unnecessary risk to his client relationships.
He knew that to continue growing, he would need a more reliable hosting option. After discovering 20i’s Reseller Hosting, Marketing Labs made the move and has never looked back.
The problem: Hosting problems damaging credibility
Many of the hosting providers Matt tried struggled to maintain performance under heavier workloads, which created problems when trying to manage multiple client websites.
As an agency built on client trust, Matt couldn’t afford hosting issues to jeopardise his client relationships.
Matt described his breaking point as:
“Those issues created a steady drain on time and resources, creating unnecessary risk to client relationships, even when problems were outside our direct control, we were still responsible for explaining delays, lost uptime, or poor performance.”
The main friction points included:
- Growing workload pressure: As Marketing Labs’ client base expanded, their existing hosting platforms struggled to maintain consistent performance, leading to slow speeds and occasional downtime.
- Client trust at risk: Frequent issues meant more time explaining technical problems to clients, which began to impact confidence and trust.
- Complicated support: Support from the previous hosing provider often felt slow and over-complicated, when questions needed quick answers.
- Slow management tools: The control panel and tools were fragmented and unnecessarily complicated, making it harder to manage websites efficiently.
➡️ By 2017, these issues were escalating daily, and Matt know he need to change hosting providers to save his clients trust in him.
Why Marketing Labs chose 20i
Matt wanted a platform that would solve all the problems his agency was experiencing.
20i quickly stood out as a natural choice for Marketing Labs.
Matt was already aware of the founders’ history and their strong reputation within the hosting industry.
When 20i Launched its performance-driven, agency-friendly hosting platform, Marketing Labs made the move and became an early adopter.
- Autoscaling cloud hosting: Predictable performance and consistent speed, keeping Matt’s clients’ websites fast and stable even during traffic spikes.
- Streamlined control panel: Our custom-built control panel, designed with agencies in mind, makes it easy to manage multiple client websites from one streamlined dashboard.
- Support: Award-winning support with fast, helpful, and intentional responses, giving Matt peace of mind knowing expert help is available whenever he needs it.
- Built for agencies: Created with agencies in mind, making it simple to host, manage, and support multiple client websites.
A smooth migration with 20i
Marketing Lab found getting started with 20i was a straightforward experience. Having migrated websites from other providers before, Matt said the 20i migration process was far smoother than any others he had experienced.
From an agency perspective, he appreciated being able to bring multiple client sites across without significant disruption.
The Results:
Since moving to 20i, Marketing Labs has seen clear improvement in website performance, reliability, and day-to-day management across their clients’ websites.
With faster loading speeds and a more stable hosting environment, the number of support issues have significantly decreased. As a result, the team spends less time troubleshooting problems and more time focusing on delivering results for clients.
For an agency managing hundreds of client websites, having reliable infrastructure behind every project has made a major difference.
Support that keeps agencies moving
Another difference for Marketing Labs has been the responsiveness of the 20i support team.
Having access to a knowledgeable support team that responds fast can make a noticeable difference for agencies.
“Our experience with the support team at 20i has been excellent. The biggest thing that stands out is the speed of response. When you’re managing multiple client websites, issues occasionally come up, and you need answers quickly, and their team is consistently rapid and knowledgeable.”
The recommendation
Marketing Labs is now growing to be stronger than ever, supported by a fast, stable hosting platform that can scale alongside Matt’s business.
➡️ “I would absolutely recommend 20i. For agencies or businesses managing multiple websites, it offers the combination you really want from hosting: speed, reliability, and a platform that’s easy to manage at scale.”
