Schema Generator with entity and website structure markup

The first schema generator with entity and hierarchy markup

Working with websites, servers, and thousands of customers every day, the 20i team is always coming up with new ideas, and we’re happy to present a great marketing tool built in house by the 20i team. 

The tool is a schema markup generator, but with a twist: it is the first schema generator with entity and hierarchy markup included. This generator is now available for free for everyone who wants to improve their semantic SEO with structured data.

How did the idea for the unique schema generator come about?

Schema markup is a useful tool for adding additional contextual depth to your website, and also earning rich snippets in search results. 

There are some good tools out there to create schema for your webpages, but we found that  many of them tended to focus on just a few types of schema and were lacking in certain areas. 

We found that no schema generator tools provided the option to create hierarchal markup – used to help search engines identify relationships between your pages, and to highlight content structure. You can learn more about this in our entity & hierarchy schema guide. 

Previously the only option was to enter these entities manually in the code snippet, however this was more time consuming. So, in a quest to save time for us, and our customers, we sat down and got to work on creating a generator that would provide this information. 

The schema.org documentation website is a fantastic resource for this and gave us all of the information that we needed to input. With all of the pieces in place, we could get to work. 

The schema generator with entity and hierarchy markup was developed

Our development team got the job done and the new Schema Generator is now live and free to use.

You can now mark up the entities in your content with schema easily:

Schema generator creating JSON-LD with entity markup.

And just as easily, you can indicate a hierarchical structure in the schema code:

Schema generator creating code for hierarchical website structure.

If you want to know more about how to use the tool, we have a full guide on how to use the schema generator in our knowledge base. If you want to try it out, just go straight to the Schema Generator. We have tool tips on all important input fields to help you through the process. 

Conclusion and Acknowledgements

Last but not least, I have to say thank you to some people and resources. Without these I would not have been able to concoct this whole thing. 

First there is Dixon Jones.  Listening to a talk by Dixon about 5 years ago inspired me to look deeper into the whole topic of schema and entity SEO. 

Then there is everyone involved in the schema.org project. Without the vast documentation, this tool would not have been possible, and the validation tool is something I not only use myself but recommend to everyone. 

For sure the development team here at 20i, who brought this all to life. And to everyone else who I had discussions and exchanges on semantic SEO, schema and website structure with. 

 Learn more about schema, and the FAQ trick you didn’t know.


  • Please can some give me a call regarding a Web site. Kind regards Brian Capel/ Capel’s Cabinet Making Ltd.

    • Hi Brian, if your question is regarding anything related to schema for your website, can you please specify the question. If you have any other problem with a website hosted with 20i, please contact our support, they are happy to assist you.