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20i logo on the drawing board

Custom 20i logos – a history

This post compiles some of the fun we’ve had with the 20i logo.

It’s a way of recording for posterity all the custom logos we’ve made.
It will be updated regularly – as we make them – and will include a glimpse of the design processes behind them. 

Why we do it

We do it because we can, it’s fun and people generally seem to like it!

We like to show what we’re interested-in. So there’s a lot of sci-fi – sorry – but we’re trying to expand beyond that!

Yeah – it is a bit like Google’s doodles, but we’re in no way influenced by such things…

How we do it

All the designs were created by our awesome in-house designer, Ian Ryde. There are a few principles he follows.

The custom logo:

  • must work when it is small (like in the corner of our site – an important element of all logos, of course) 
  • must still look like our logo – so should use our brand colours predominantly, for example
  • shouldn’t take too long to put together – Ian has a lot of other (less fun) work to do…

So, in reverse chronological order….

New Year 2018-2019

While these changes may seem relatively-simple, they needed more work than you might expect. The 20i typeface is custom-made, so new digits had to be created.

However, this inspired our designer to create the whole alphabet and numerical digits – so it will become easier in the future (and it will be nice to have our own typeface!).

Christmas 2018

We went for a Christmas pudding theme this year.

Here’s why Ian chose it:

“A festive christmas pudding was the perfect christmas graphic concept for the 2018 20i logo, due to its shape.

I ensured the style matched our branding, flat with strokes that are related to the fill colour rather than just stroking with black or dark grey (something that Disney have done for years and it makes things seem friendly).”

Black Friday (November 2018)

We did a ‘1p for your first month’ offer, so this design was a bit of a no-brainer.

Hallowe’en 2018

20i Halloween logo

Re-cellar spider-web ghosting from twenty AIIIGH!

Doctor Who (October 2018)

20i Doctor Who logo

This was created to celebrate the start of the 37th season (!) of Doctor Who. Having a Whovian (me!) on our staff helped for inspiration, but we didn’t get it right at first:

Some alternative Doctor Who-themed designs for the 20i logo

The above shows an attempt to use a sonic screwdriver (difficult to tell what it is), the Prydonian Seal of the Timelords (too hardcore) and the first draft of the TARDIS. Thankfully, the Logopolis didn’t arrest us for copyright infringement (terrible Whovian joke).

Bat-Signal (September 2018)

A bit of an unusual  one. This breaks the rules mentioned in the intro, but this one wasn’t for public consumption, so it gets a pass.

The 20i logo as the Bat-Signal

It was just a bit of five-minute fun, as someone had referred to themselves as ‘sending out a Bat-Signal’ – as in: needing help from a hero. We stepped-up and helped them with their web hosting.

World Cup Final (July 2018)

Like most England fans, we went from sensibly cautious to hopelessly optimistic…to grievously disappointed…

20i logo with a football

But our logo put in a fine performance.

Solo: A Star Wars Story (May 2018)

Well, we couldn’t miss an opportunity to use the most iconic spaceship this side of Corellia, the Millenium Falcon.

She’s got it where it counts.

Xmas 2017

20i Christmas logo


The Last Jedi (December 2017)

20i logo combined with Rebel Alliance and Resistance logo
Thanks to Sabine Wren, graphic designer for the Rebel Alliance.

We went full-on with this one, even including a cute X-Wing GIF on our home page. Yay – we’re the web hosting rebels in a galaxy dominated by evil! 😉

I did suggest an alternative – the symbol of the First Order – but it was rightly assumed that it might have some negative connotations…

20i logo combined with First Order logo.

A work in progress (May 2017)

We made this ‘design in progress’ logo to represent the creation of 20i, and is used on our About us page.

A 20i logo on the drawing board

And finally…

Anyone remember this?

First 20i logo


  • As a total nerd (and huge Doctor Who fan), the fact that you even considered the Prydonian Seal AND a sonic fills me with glee. It looks like you went with the eleventh doctor’s sonic for that design.

  • Great trip down down memory lane of 20i branding. The proof is in having a versatile logo that can adapt without loosing the recognised brand is portrays.
    I always try and lean toward crisp clean logos, they work so well on all media and stand the test of time.

  • Brilliant article and the logos look fantastic. Keep up the good work guys and I’ll forever be recommending 20i as the host to use!

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Richard Chambers

Richard is a Marketing Manager at 20i. He likes all things tech and is a master of none.

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