Function28, part of the Core Synergy Limited group, is a digital services company specialising in web development, hosting infrastructure, and performance-driven digital marketing.
Founded over two decades ago by Russ Murch, the agency initially focused on helping businesses establish their own online presence through custom-built websites, dependable infrastructure and strategic SEO.
Over time, the business expanded beyond a traditional agency model, with the wider Core Synergy parent company also building and scaling its own e-commerce brands.
Across this growing ecosystem, the hosting infrastructure remains the backbone of the organisation. Managing the platform in-house allows them to maintain a diverse range of technical environments, from local businesses to high-traffic custom-built e-commerce platforms.
The problem: Hosting limitations blocking business development
Before switching to 20i, Function28 faced constant challenges with their previous provider.
These obstacles created frustrations for both the team and their clients, which began holding the business back from operating effectively.
Key challenges
- Performance issues – Constant slow website speeds and frequent disruptions affected user experience and client satisfaction.
- Server-level faults – The team spent more time firefighting server-level problems with little assistance from their previous provider, leaving issues they couldn’t resolve themselves.
- Missed expansion opportunities – Missing key features prevented the agency from reaching the next stage of business growth.
➡️ It became evident that if Function28 were going to continue supporting their ongoing expansions, they would need a hosting partner they could rely on.
Why Function28 chose 20i
Russ first discovered 20i through a marketing email. Initially, the competitive pricing caught his attention, but it quickly became clear to him that the 20i platform offered much more than affordability.
After exploring the services and technical support available, they realised that 20i delivered a combination that was difficult to match elsewhere.
“Hand on heart, I can say we do not believe 20i’s services, prices and support are beatable”
Outstanding performance
20i’s fast speeds and strong uptime ensure a reliable experience for both the Function28 website and its clients’ sites, helping to deliver consistently strong results.
Excellent support
The support team provides fast, knowledgeable assistance when it’s needed most, allowing issues to be resolved quickly without having to wait in long queues or speak to support members who lack the technical expertise.
Competitive pricing
A powerful platform at a price point that makes scaling a Reseller Hosting business sustainable while maintaining healthy margins.
A platform built for growth
Robust infrastructure allows the agency to confidently support client websites alongside its own internal e-commerce brands.
Extra features for less
Premium features that are often treated as paid extras elsewhere come included as standard with 20i, reducing complexity and additional costs.
A seamless migration
Russ found setting up and migrating to 20i straightforward throughout the whole process. Even when they thought they would run into problems, the 20i support team was quickly on hand to help.
The results
Moving to 20i has been a fundamental shift for Function28, transforming hosting from a technical task into a high-performing asset that actively supports business growth.
The outcome: Function28 recommendation
Today, Function28 continues to expand with a hosting partner that provides them all the tools they need to scale their services and support their developing digital brands.
➡️ “We would absolutely recommend 20i. When you are an agency or a business scaling your brands, the hosting you choose is either your greatest bottleneck or your strongest foundation. With 20i, it is definitively the latter.”