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A freelancer

How to create a great freelancer profile

It’s now easier than ever to secure freelance work with popular sites like Upwork, Fiverr, People Per Hour and more. But the key to gaining clients is a standout profile. You need to entice people to hire you out of thousands of others.

We’ve put together our best tips for creating a great profile that’s guaranteed to land you new clients!

Professional profile picture 

A warm and inviting photo will help to create a great first impression. Keeping it professional however is key. Selfies or blurry images are best to avoid instead, opt for a smiley head shot style photo!  

Professional profile picture for a freelancer

Standout headline/bio 

Dependent on the platform you are using, most profiles will require you to write a bit about yourself. This is the time to catch the readers eye, explain what you specialise in and what skills you can offer them. Keep it short and sweet!  

Link to an online portfolio 

If the platform you’re using doesn’t have a portfolio section make sure to link to your website or an online portfolio. This is arguably the most important section as potential clients want to see your work for themselves. Showcase your best work and make sure to keep it regularly updated.  

Fiverr interface
fiverr

If you don’t have a portfolio site, it’s quick and easy to set one up. Even if you’re not a web designer, you can use a website builder, and the cost for hosting is from as little as…free!

Share your qualifications 

This section helps to build trust with potential clients, by showing them you’re qualified and confident in what you do. Include any certifications you may have and highlight your key skills. Include your title, years of experience and any other relevant information.

Upwork UI
upwork

Contact details 

Make it easy for potential clients to contact you. Let them know your preferred method (e.g. email, phone) and clearly display this information. This could help reduce any hassle and make them more inclined to contact you.  

However, some freelancer sites require you to use their platform as a communication method, so always check this to avoid getting a warning or being banned.  

People Per Hour profile page
people per hour

Keep it fresh 

Now you’ve created the perfect freelancer profile, it’s important to keep it updated. Make sure you update your profile with any new skills or qualifications you acquire. It’s also a good idea to link to any new work you’d like to showcase.  

Let us know if you try any of these tips or if you have any tips of your own.

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Olivia Oldham

Olivia is a Marketing Assistant at 20i.